MAM

Kokuyo Camlin reinvents digital rakhi for art lovers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/08/28/Untitled-1.jpg?itok=SOFKrFrv

MUMBAI: Stationery and art brand Kokuyo Camlin has created a new way to celebrate Rakshabandhan. The brand is promoting the tradition in an artistic way with its elaborate ‘Rakhi Maker’ that lets anyone create beautiful digital rakhis and share them virtually.

Conceptualised and created by the brand’s digital agency Big I Tuna, the ‘Rakhi Maker’ is an extension of the interactive Camlin Experience App for desktop and mobile. It is modeled on the brand’s philosophy to help anyone express their artistic skills to the fullest and bring their imagination to life.

Expanding on the belief, the ‘Rakhi Maker’ lets anyone virtually use the full range of Camlin products and powerful virtual tools to create endless and stunning rakhi designs within minutes. To do this, the ‘Rakhi Maker’ uses an innovative ‘kaleidoscopic effect’ that reflects every drawing action in 20 sides.

Users can choose from any of the art mediums and colours, and also alter the number of side reflections. In addition to designing personalized rakhis, they can tag and share the rakhi with a loved one on Facebook within the app, or download it and share via email.

Kokuyo Camlin chief marketing officer Saumitra Prasad said, “Kokuyo Camlin explores various routes to promote art and creativity amongst children. Today’s children have accepted technology very well and mastered it. We have witnessed great work from children already using this Camlin Experience App, and we look forward to world class Rakhi images created to celebrate the festival in a unique way.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/tea_0.jpg?itok=SSp7AFcb
Society Tea launches detoxifying tea Cleanse

MUMBAI: Society Tea has launched a brand-new product, Cleanse, which is made of ingredients known to accelerate metabolism and help build immunity. Refreshing and energizing your day, this tea contains ingredients like turmeric, which are known (as per Ayurveda) to be beneficial for skin-related...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/joy-personal.jpg?itok=AywqqK03
Joy Personal care partners with 65th Filmfare Awards

MUMBAI: RSH Global, a leading personal skincare company under the aegis of its brand, Joy, partnered with 65th Filmfare Awards, one of the most prestigious Bollywood awards. The collaboration was aimed to create awareness about their initiative ‘#JustHireOne’, that urges companies to hire at least...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/vivo.jpg?itok=svDjggco
Star Sports takes note of the overwhelming fan chatter around the 13th season of VIVO IPL; launches #KhelBolega TVC

MUMBAI: The VIVO IPL fever caught on early this year with fan expectations and chatter pouring in months ahead of the start of the tournament; triggered further with the announcement of the schedule last week. In response to the heightened social media chatter that followed from fans who are...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/zakir.jpg?itok=VRHz5zHd
Gaana Shows & Podcasts Original ‘Ummeed With Zakir Khan’ Shares Quirky Insights on Hope, Success & Self Care

MUMBAI: India's No. 1 music streaming app, Gaana has launched its third Shows & Podcasts Original, ‘Ummeed With Zakir Khan’. Hosted by one of the brightest comedians in the country, the show has Zakir take on a new avatar for the first time to share quirky yet insightful anecdotes from his...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/tata.jpg?itok=ONjDK4Pn
AdLift wins Tata AIG General Insurance SEO & Social Media

MUMBAI: Global digital marketing agency, AdLift bags the digital marketing mandate for Tata AIG General Insurance. Securing the account after a multi-agency pitch, AdLift will handle the brand’s digital media duties, including SEO and Social Media management. AdLift will help create a digital-...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/deepak.jpg?itok=UjPeSPDD
Deepak Gupta joins Bombay Shaving Company as chief business officer (offline) & head of operations

MUMBAI: Men’s skincare brand Bombay Shaving Company has further taken a leap to strengthen its brand presence across offline by on-boarding Deepak Gupta as its chief business officer (offline) and head of operations. Bombay Shaving Company has a presence in 8 cities across the country with over 3,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/npci.jpg?itok=HbdLHh4T
NPCI launches UPI awareness campaign in association with payment ecosystem players

MUMBAI: National Payments Corporation of India (NPCI) in association with the payment ecosystem players have co-created an industry campaign “UPI Chalega” to promote UPI as easy, safe, and instant mode of payment. The campaign is aimed to guide users towards the right usage of UPI and help create a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/globe.jpg?itok=1aLCUFWB
Media Moments wins Creative and Website mandate for Globe Capital, India’s largest clearing house and leading financial service group

MUMBAI: Media Moments, a leading marketing communication consultancy that delivers integrated communications services to some of the best Indian and global companies,  has bagged the mandate for Globe Capital, India’s largest clearing house and leading financial service group. Media Moments, will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/Godrej_.jpg?itok=Qwx-j47B
Godrej L'Affaire concludes its fourth season with a grand celebration of lifestyle

MUMBAI: Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej Group, concluded its fourth season in Mumbai. More than 1300 people including several prominent personalities attended Godrej L’Affaire.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required