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Kenstar Ties up with Flipkart.com to launch Oxy Fryer; ropes in SRK to promote

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MUMBAI: Adding another brand in the list, Kenstar has now roped in Shah Rukh Khan to promote its upcoming product range.



The company announced that it will be launching a slew of new products in the home appliances segment soon. As a first step towards the same, it launched Oxy Fryer today, which would be exclusively available on Flipkart.com.



Speaking about his association with Kenstar Shah Rukh Khan said, “Kenstar has a tremendous heritage and goodwill across the country and offers consumers’ international quality products. It is an honor to be associated with brand Kenstar.”



The Bollywood star will play a pivotal role in the brand and product communication across media platforms. Following this announcement, Kenstar will also run an extensive 360 degree marketing campaign with Shah Rukh Khan to promote this innovative product, the press release said.



Commenting on getting SRK on board, Kenstar COO small home appliances Arun Pal said, “We are proud to announce our association with Shah Rukh Khan to promote Oxy Fryer. Like him, the Oxy Fryer is versatile and exemplifies star like characteristics.”



Talking about this exclusive launch, Flipkart SVP retail Kalyan Krishnamurthy reckoned, “We are happy that Kenstar partnered with us to introduce their new range. At Flipkart our aim is to provide our customers with the widest range of quality products. Healthy living is something we all aspire to and we are expecting a great response to this product."



Oxy Fryer enables oil free frying, while keeping the food healthy and tasty. Oxy Fryer aims at revolutionising healthy cooking by using a simple yet innovative mechanism, which helps it to fry food with fast circulation of hot air.  The company aims to sell 1 lakh units of Oxy Fryer in the first phase of the launch.



Talking about the product Pal added, "We observed that there has been a surge in demand for appliances that enable healthy and hassle free cooking. 

Understanding this requirement we have launched Oxy Fryer, which not only ensure Oil Free Frying, but is also safe and convenient to use.  It is tested that food when cooked in Oxy Fryer is healthier as compared to the traditional method of frying.”

Oxy Fryer will be priced at Rs 7990 and can be purchased exclusively from Flipkart.

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