ITC's Cloud kitchen business expands its horizon across cities

ITC's Cloud kitchen business expands its horizon across cities

ITC foods scale up business in Chennai, Mumbai, Kolkata, and Delhi.

ITC Ashirwad

Mumbai - As per media reports, the ITC (India Tobacco Company Limited) Group conglomerate decided to scale up its cloud kitchen business in metro cities, particularly Chennai. ITC is currently offering North Indian lunch and dinner and other bakery products online, the company decided to expand its horizon for the food business to cater to foodies. The company plans to roll out ventures including in Mumbai, Delhi, and Kolkata city.

As of now, ITC Ashirwad, ITC Master Chef, and ITC Sunfeast Baked Creations are there brands running in the food business under ITC brand.  

The company has an expansion strategy to leverage the brand through platforms of food technology-based apps like Zomato, and Swingy. ITC cloud kitchens have a centralized and decentralised platform to serve consumer needs. As per media reports, 90 per cent of orders in food delivery apps are placed in dining hotels whereas the rest are from cloud kitchens. For serving premium food with standardisation of food company have plans to digitise the food business at pan India.

While speaking to the media ITC executive director Hemant Malik said, "The tech-learning needed for the business comes from our focus on digitalisation. The model involves setting up the central kitchen and satellite kitchens in cities where we operate. We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities,”