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Emami ropes in Superstar Katrina Kaif as the new face

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Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador. With her wide appeal across demographics and ages, Katrina Kaif’s inclusion as an endorser is set to blend perfectly with the ethos of the brand, aptly representing a modern woman who performs every role seamlessly and is an all-rounder just like Emami 7 Oils in One. Emami’s hair care portfolio contribution to turnover is around 30%.

Developed in collaboration with International hair expert Tony Pearce & Indian hair expert/specialists, Emami 7 Oils in One from the house of Emami Ltd, offers an expert solution for repairing hair damage and making it 20 times stronger from inside & all day set from outside. It gives superior nourishment while keeping the hair light at the same time. This oil is a unique blend of 7 natural oils - Almond, Jojoba, Argan, Olive, Walnut, Amla and Coconut.

The overall hair care portfolio size of Emami is INR 1220 cr. Which includes Kesh King oil and Shampoo, Navratna and 7 Oils in One.

Speaking on the occasion Ms. Priti A. Sureka, Director, Emami Limited said, “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last 5 years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”

Commenting on her association with the brand, Katrina Kaif added, “I am extremely glad to be associated with Emami 7 Oils in One as a brand ambassador. Every girl wants a healthy, lustrous mane, but it becomes very difficult to achieve the feat given the amount of damage our hair is exposed to.

My professional commitments ensure that my hair is exposed to a lot of heat and bright lights during shoots which causes extensive damage. Pollution also adds to the harm. With Emami 7 Oils in One, I have found the perfect all-in-one solution for all such problems. The ingredients are all natural oils that help repair hair damage, rejuvenate, nourish and boost hair strength and growth.”

Emami 7 Oils in One is available in 200 ml, 100 ml, 50 ml and 3 ml packs, priced at INR 120, INR 63, INR 33 and Re 1 respectively. Light yellow in colour with a pleasant fragrance, the oil can also be used for styling due to its light texture.

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