Mumbai: One of India’s leading sleep solutions brands, Duroflex, has made senior-level appointments in its team. Rajat Rastogi has been roped in as the chief financial officer and Rajesh Kumar Dash as the product and category head. These appointments are in line with the company’s vision, which aims to go public in three or four years. As a significant member of the executive leadership team, Rastogi will be overseeing all aspects of finance and accounting as the company heads towards growth.
Rastogi has over 20 years of corporate finance experience across a variety of industries, from FMCG to e-commerce. Previously, he held the role of finance head at Udaan.com and has also worked at Livspace, Flipkart, Coca-Cola, and Fosroc Chemicals.
Rastogi’s core strengths are financial reporting for statutory compliance, business performance measurement, and financial modelling & forecasting. As chief financial officer at Duroflex, Rastogi will be responsible for ensuring the organisation’s strong financial health. He will oversee FP&A and controllership functions, lead funding discussions, work with department heads to analyse financial data, and develop the company’s financial strategy. He will also consult with the board of directors and business heads of Duroflex.
Dash is a product and marketing expert with 20 years of experience in P&L, product & category management, portfolio management, and life cycle management.
He has previously worked with Youkraft, Zee TV, Wipro Consumer Care & Lighting, Pentair India, and T-Net Japan. An ardent advocate of consumer-centricity, Dash will lead product and category management at Duroflex.
Commenting on this appointment, Duroflex CEO Mohanraj J said, "We are pleased to welcome Rastogi to the Duroflex family. His extensive experience across multiple industries will contribute to our growth and help us develop a strategic roadmap for our IPO. We look forward to working with him to become a prominent sleep solutions organisation with our aggressive expansion plans."
Rastogi said, "I’m very excited to join Duroflex. Over the past few years, they have grown remarkably, thanks to the agile leadership team and focused efforts towards becoming India’s sleep expert. I look forward to working with the team and collaborating with internal and external stakeholders to accelerate the company’s strategic growth and path to profitability."
Dash said, "I am excited to join Duroflex. The organisation’s culture is based on a strongly held and widely shared set of beliefs that are supported by strategy and structure. They have some of the smartest minds with strong technical expertise, a data-driven mindset, passion for products, and strategic thinking. I am excited about being part of the growth journey of Duroflex to become the most admired brand in the sleep and comfort industry."
