MAM

Bizongo launches new brand identity; consolidates its leadership in the packaging industry

Signifies the company’s transformation to a platform for ‘Everything Packaging’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/19/bizonogo.jpg?itok=LT1VUCvN

MUMBAI: India’s only unified platform for all kinds of packaging solutions, Bizongo announces the launch of its new brand identity reinforcing the company’s leadership as India’s largest one-stop packaging platform. In addition to launching a new logo, the company has undergone a complete brand revamp for its solutions – Procure Live, Design Square and Partner Hub. The identity is in line with the company’s mission to become synonymous with its brand tagline ‘Everything Packaging’. Backed with robust technology solutions and a strong foothold in the current Indian market, Bizongo now plans to enter international markets of USA, Middle East, and Southeast Asia. Launched in 2015, Bizongo continues to aid, empower and create value for the $50 bn packaging ecosystem in India.

Bizongo’s new identity represents the company’s value proposition that encompasses everything from design and development to procurement thus unifying the complete packaging experience on a single digital platform.

Bizongo has solved packaging procurement and quality issues faced by Food & Beverage, FMCG, Consumer Durables, Automobile, and Engineering companies amongst others by delivering reliable, sustainable and high-quality packaging solutions. Simultaneously, Bizongo has been responsible for improved productivity and increased revenues for packaging manufacturers in India by providing robust technology-driven solutions to SMEs.  Since inception, Bizongo has experienced a consolidated growth of 5000% and 350% in the last financial year.

On launching the new brand identity, Aniket Deb, CEO, Bizongo said, “Bizongo was founded on the firm belief that creativity and technology combined, have the potential to set into motion transformation across industries. Today, we have evolved to become a brand that has been responsible for bringing in experience, efficiency, and innovation to the packaging ecosystem. We have also advanced rapidly to become the go-to choice for India’s leading companies for all their packaging needs. The evolution into a single platform that caters to all needs of packaging required us to give this company an identity that resonated with the same idea. A massive growth rate called for a massively appreciated and understood identity.

The new identity was crafted with one simple, crucial idea in mind. Bizongo is everything packaging. The challenge was to show that we as a company provide packaging for everything that visibly exists around us - be it consumables, cosmetics, gadgets, tools, automotive parts, or even chemicals. It was a beautiful journey discovering with our creative partners, how to translate this idea into an identity. The complete process has culminated into a hollow logo, which signified that we could encompass everything that came to us. We are everything packaging.

We believe we can create tremendous value by enabling businesses to design, develop and source - reliable, responsible, sustainable and smart packaging everywhere. The new identity for the company hence plays a significant role in driving our vision and steering us to newer heights.”

Bizongo’s identity will visually echo the company’s forte, and its promise, to be a one-stop platform for everything packaging in India. This identity has been designed and developed by Mumbai based design and digital company, The Minimalist.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/zee-learn.jpg?itok=iBCbfm6f
Zee Learn appoints Anish Shah as chief financial officer

Zee Learn on Tuesday announced the appointment of Anish Shah as chief financial officer (CFO).

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_184503_800_x_800_pixel.jpg?itok=Jy1k5YMH
Zepto unveils new campaign for its fruits & vegetables offering

Mumbai: Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet - fruits and vegetables.  Coming just a few months since its launch campaign, this latest campaign developed by L&K Saatchi & Saatchi consists of three digital films that build on the brand’s promise...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_184150_800_x_800_pixel.jpg?itok=pggxs4UK
Crypto exchange OKEx rebrands as OKX

Mumbai: Cryptocurrency exchange OKX  on Tuesday announced a company-wide rebrand that reflects the dynamism and accelerating adoption of cryptocurrency. This shift, as highlighted by the company’s name change from OKEx to OKX, reflects the platform’s growing number of wealth creation opportunities...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_172946_800_x_800_pixel.jpg?itok=QPn1JHGR
Kantar Annual Trends 2022 report unveils 10 themes for recovery & innovation

Mumbai: 2021 has been a year of discovery for consumers. As we learn to adjust in a world that changes often and unpredictably, brands would need to listen more intently to consumers than ever before, be transparent in their promises and provide solutions for their evolving needs. Keeping this in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_171740_800_x_800_pixel.jpg?itok=j866mkvo
FoxyMoron bags digital mandate for Organic Tattva

Mumbai: FoxyMoron, the full-service creative and performance agency under the Zoo Media Network has bagged full-funnel digital and performance marketing mandate for Organic Tattva, following a multi-agency pitch. The business will be handled by the agency’s Gurgaon office.  FoxyMoron will be...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_124747_800_x_800_pixel.jpg?itok=Ik8glywc
upGrad taps Sanjay Kumar to build corporate affairs & public policy vertical

Mumbai: Ed-tech major upGrad on Tuesday announced the appointment of Sanjay Kumar who will spearhead the company’s new vertical of corporate affairs and public policy for India. He will be based out of the company's Noida office and also lead the scholarship efforts. As part of his new role, Kumar...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_122554_800_x_800_pixel.jpg?itok=K7k06irV
Shashi Sinha, Vikram Sakhuja join Axis My India advisory board

Mumbai: Consumer data intelligence company Axis My India on Tuesday announced the constitution of a pioneering advisory board with IPG Mediabrands CEO Shashi Sinha and Madison Media Group CEO Vikram Sakhuja joining the board. Sakhuja is nominated as chairman of the board. "The company has embarked...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/alia_bhatt22.jpg?itok=NQdsH09e
Alia Bhatt performs magic tricks in Lay’s new ad for ‘thinnest chips’

MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” - Lay’s Wafer Style.  Titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, “Lay’s Wafer Style – a chip so thin and paper-...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_181443_800_x_800_pixel.jpg?itok=u99W6Miq
Eggoz Nutrition unveils its 'Extra In The Ordinary' campaign

Mumbai: Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called 'Extra In The Ordinary.' Produced by Some Place Nice, the campaign was launched online, utilising a combination of static and video assets to reach the target demographic...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required