MAM

Avon partners Bajaj Electricals Pinkathon 2018

It aims to help spread awareness about breast cancer

AVON India

MUMBAI: Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 - presented by Colors. The women-only marathon aims to highlight the same issue.

Avon India marketing director Swati Jain said, “Last year, 500,000 women lost their lives to breast cancer and one of the main reasons was the lack of knowledge and awareness about the disease. Most women don’t know its symptoms and risks. Avon India is consistently working towards creating awareness about this disease, which is the first, most important step to fight it. This is why we have joined hands with Pinkathon that shares the same mission.”

Avon India had launched the ‘#PayAttention’ campaign last year to not only raise awareness around the prevalence of breast cancer among Indian women but also equip them with the knowledge to conduct self-examinations.

With the support of their six million independent Avon representatives worldwide, the global beauty brand has contributed more than $800 million to breast cancer causes, educated 180 million women about this disease, and funded breast health screenings for nearly 20 million women.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/isc.jpg?itok=ztr4UIZz
Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/phonepe.jpg?itok=B1Glrdgn
PhonePe launches new campaign saluting indomitable spirit of India

NEW DELHI: India’s digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID2019 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/jasmeet-preksha.jpg?itok=lM7u3brH
Yellophant Digital wins digital & media buying mandate for Cane Juicery

NEW DELHI: Digital agency Yellophant Digital from the house of Merge Infinity Global has won the digital & creative duties for India's first functional sugarcane juice brand fortified with natural ingredients, Cane Juicery. As part of the mandate, the agency will handle social media content,...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/both.jpg?itok=lV4hguR_
Tilt Brand Solutions launches StudioT

Brand & Communication consultancy, Tilt Brand Solutions has launched StudioT, its asset development studio. The Studio has capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long-tail of digital assets and content. 

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/gayatri-rath.jpg?itok=gMYm4P-q
Pine Labs appoints Gayatri Rath as CMO & communications officer

Pine Labs has appointed Gayatri Rath as chief marketing & communications officer. Rath will lead the brand, marketing and communications function as the company accelerates its growth in merchant commerce across India, Southeast Asia and the Middle East.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/zomato.jpg?itok=pE9cfqmY
Zomato progresses a step ahead in inclusivity; announces menstrual leaves

NEW DELHI: "How many times have you had to send a message to your team saying "unwell today – taking the day off" and having to answer concerned questions about your health with a feeble "stomach upset / weakness" when you really wanted to say “on my period, terrible cramps – need a heating pad,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/yogesh_lakhani.jpg?itok=rdQn-lTm
Bright Outdoor offers discounted rates to revive OOH economy during festive season

NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/heart.jpg?itok=zSQzWFk8
Brands doing moment marketing the Binod way

NEW DELHI: Internet is a weird place; from woke discussions on politics, society, and economy to reviews of movies, shows, and books, to national and international news, to good and bad memes, anything can be found on the web.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/netflix_5.jpg?itok=1LFY5Hkq
Brands go creative for 2020 mood calendar meme trend

NEW DELHI: If people could borrow something from Harry Potter this year, it would probably be the time turner. Who wouldn’t want to go back and undo the year 2020 or stop COVID2019 from crippling the world? But since Muggles can’t do that, they must make do with the memes. Social media never backs...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required