ASCIonline gets 15% complaints registrations via new mobile app

MUMBAI: The ASCIonline mobile app, in just two months of launch, has seen a boost in the number of complaints received. Complaints through the mobile app, now contribute to almost 15 per cent of the total number of complaints received by the Advertising Standards Council of India (ASCI).

The app has surpassed 1000 downloads within just two months since its launch on 17 June, 2015. 

ASCIonline mobile app facilitates convenient filing of complaints against misleading advertisements. The app has received a 4.0 /5 star rating by users and some positive feedback.

ASCI chairman Narendra Ambwani said, “ASCI’s priority for the year was improving its reach to    provide a super-fast and convenient access for consumers to lodge complaints and to increase ASCI’s reach across India trickling down to smaller towns.”   

While the web-based online complaint registration system has been functional for over three years, the mobile app has broken the “reach” barrier. With the dramatic and ever growing increase in smartphone penetration and its use for various transactions, the mobile app has been a great enabler for end consumers. Analysis of complaints received via mobile app is the real “proof of the pudding.”

“We have received complaints from more than 15 different states and cities like Darjeeling, Thiruwallur, Almora, Bikaner, Jalandhar, Hingoli etc. Not only that, consumers have complained against advertisements from a wide range of sectors such as education, FMCG, healthcare, telecom, e-commerce, durables, automotive, food and beverages, and across media beyond  print and TV, such as website, radio, SMS, emailers, promotional materials, product packaging and app ads,” informed Ambwani.

For promoting the mobile app, ASCI coined the “SnapItandAppIt” tagline as the app allows one to take a picture of the objectionable ad and send it through the app to ASCI. Social media is being leveraged to create awareness. Prasar Bharati also took note of this mobile app and actively supported this by tweeting about the app. Even industry stalwarts and twitteratis like Google MD Rajan Anandan, RK Swamy BBDO MD SK Swamy, Intradia head catalyst Sanjeev Kotnala, Provacateur director Paritosh Joshi created a buzz, causing a ripple effect.

With ASCIonline app, the body has engaged thousands of ASCI ambassadors who are ASCI’s eyes and ears and would put a check on erring advertisers and push for “Responsible Advertising.”

Latest Reads
Mobile Premier League and Indian Cricket Captain Virat Kohli renew association

Bangalore: India’s biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian Cricket Captain Virat Kohli have renewed their association for another year. Kohli will continue to represent and endorse the brand across channels.

MAM Marketing Brands
Mother Dairy ups marketing spends by 50% for new "Rishton Ka Swad Badhaye" campaign

MUMBAI: The ongoing economic slowdown is bugging a lot of brands and marketers out there but Mother Dairy is utilising the slight slump in the financial market to expand its footprints within the country. The brand has recently announced its new brand positioning with a fresh “Rishton Ka Swad...

MAM Marketing Brands
DViO Digital Recreates Vande Mataram for Gaana

MUMBAI: On the occasion of India’s 71st Republic Day this weekend, DViO Digital conceptualized this recreation of Vande Mataram for a campaign for India’s favorite music streaming app. India has always been hailed around the world for its unity and strength with a beautiful diversity seen across...

MAM Marketing MAM
Top Campaigns on VMate that stole the show in 2019

Mumbai: The ultimate benchmark to gauge a brand’s consumer engagement is through the success of its campaigns. And as all good things take time, so does planning and implementing a campaign which strikes a cord with the intended audience and is an instant hit.

MAM Marketing MAM

Mumbai: A pioneer in bringing new and innovative offerings to the elevator and escalator industry, Schindler India, a 100% owned subsidiary of Schindler Group has bagged one of the prominent awards of the year- “Brand Of The Year” at the ‘Interior & Exterior’ (INEX) Awards 2020 that was...

MAM Marketing MAM
Publicis Media Bags Creative Mandate of Emami's Navratna

MUMBAI: After following a multi-agency pitch, Publicis India has bagged the creative mandate of Emami’s Navratna one of the premium brands of oil. Publicis India will be responsible for the brand, including advertising plans, developing strategic direction and creating digital ideas. The services...

MAM Marketing MAM
‘Flipkart Pay Later’ now available on PhonePe

MUMBAI: PhonePe, India’s leading digital payments platform, and Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of Flipkart’s Pay Later facility on the PhonePe platform. Payments through the Flipkart Pay Later solution can be completed in a single click, making it a...

MAM Marketing MAM
The Advertising Club and AAAI announce communication program to fight violence towards women

MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have once again come together to launch an important and much-required communication program that will address the issue of violence against women in society. The special campaign will be a part of the...

MAM Marketing MAM
ITC’s B Natural celebrates the spirit of 'Indianness' by launching a new digital campaign

MUMBAI: Adding a little music to the patriotic fervor that engulfed the nation on its 71 Republic Day, India’s own, ITC’s B Natural fruit beverages in collaboration with Alive India, has released a multilingual music video celebrating the power of India and showcasing the diversity of its talent...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories