MAM

Amagi launches next-generation managed playout service

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/08/06/amagi.png?itok=7Fmnbex2

MUMBAI: Cloud-based broadcast infrastructure and targeted TV advertising specialist Amagi has launched a new managed playout service designed to simplify video content preparation, management, and delivery for broadcasters by leveraging cloud capabilities.

Utilising the end-to-end cloud-based service for content delivery, playout management, ingest, asset and archival management, quality control, traffic and scheduling, and 24/7 monitoring, broadcasters can dramatically increase workflow efficiency, reduce costs, and gain complete visibility and control over their playout. Amagi will showcase its complete technology offering at IBC2015 in Amsterdam (11 – 15 September).

“Faced with the challenge of delivering more content to an ever growing number of devices, today’s broadcasters need scalable, flexible, and cost-effective playout solutions,” said Amagi co-founder K.A. Srinivasan. 

He further added, “Our next-generation cloud-based service transforms the way broadcasters handle video content, enabling them to distribute content more efficiently and cost-effectively on a global scale. Building on our successful CLOUDPORT infrastructure, we are now providing automated, technology-driven services, and a partner marketplace to provide a completely managed playout service to TV networks.”

Amagi’s next-generation playout service enables asset management on the cloud. Broadcasters can store and archive all necessary assets without requiring a large capital investment, as is the case with traditional asset management platforms. With built-in replication, the cloud is disaster-resistant and provides easy collaboration across multiple sites. Amagi’s cloud-based approach to asset management also provides broadcasters the ability to easily alter the content for VOD and OTT multiscreen delivery.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/cavin.jpg?itok=Q-dS0_su
CavinKare inks third umpire brand partnership with Indian cricket team

Mumbai: Indian FMCG major CavinKare has announced its association with the India International Cricket Home Season 2021-2022 and has entered into an agreement for a year (with a right of first refusal for subsequent seasons), as the exclusive third umpire brand partner facilitated by ITW Consulting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/img_09122021_114444_800_x_800_pixel.jpg?itok=RK8o7MHQ
Monk Entertainment executes 'Money Heist' with latest campaign for Scaler Academy

Mumbai: With the buzz surrounding the release of the latest season of Netflix series - "Money Heist," Monk Entertainment has come out with a moment marketing campaign titled 'If Indian engineers did a heist' for ed-tech company Scaler Academy. The campaign does a comic local spinoff of the popular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/img_09122021_105648_800_x_800_pixel.jpg?itok=_PQuGN3o
Genesys International appoints Sudhir Pradhan as president- Geospatial platform

Mumbai: Genesys International Corp has announced the appointment of Sudhir Pradhan as president for Geospatial platform. The appointment comes as a part of the mapping solutions company’s on-going effort to deepen the professional capability and continuing of its growth trajectory.P

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/bindu_balakrishnan.jpg?itok=XZm1j4sC
71 per cent of Indian marketers’ budgets to increase in 2022: DCMN Growth Guide

Mumbai: At least 66 per cent of global marketers expect their budgets to increase next year, with this figure rising to 71 per cent for Indian marketers alone, showed a new analysis published by DCMN, the growth marketing partner for digital brands. The ‘Growth Guide’ released on Thursday looks at...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_185636_800_x_800_pixel.jpg?itok=byMRWbFR
US Polo Assn announces Arjun Rampal as its India brand ambassador

Mumbai: US Polo Assn, the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Ltd has announced Bollywood star Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This announcement comes ahead of the brand creating a new...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_175036_800_x_800_pixel.jpg?itok=0BhD8RO1
Disney BYJU's Early Learn app onboards Neeraj Chopra as brand ambassador

Mumbai: Olympic gold medallist Neeraj Chopra, represented by JSW Sports, has been announced as the brand ambassador for Disney BYJU's Early Learn app. As part of this two-year commitment, Chopra will inspire the young learners of BYJU’s to learn in a more creative and interactive way and most...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_172911_800_x_800_pixel.jpg?itok=haxhl6a8
Pepperfry names Ruchir Aswal as VP of product - business

Mumbai: Homegrown furniture and home products marketplace Pepperfry has named Ruchir Aswal as vice president of product (business).  In this role, Aswal will be responsible for driving products for channel expansion (franchisee and other programmes), merchant or seller network, pepcart logistics,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_155358_800_x_800_pixel.jpg?itok=PDZmTpk8
Piramal Realty ropes in Farhan Akhtar as new brand ambassador

Mumbai: Piramal Realty, the real estate arm of Piramal Group, has announced Farhan Akhtar as its new brand ambassador.  The Bollywood actor and filmmaker has joined Rahul Dravid to be the face of Piramal Realty’s portfolio of projects in the Mumbai metropolitan region. As part of the new campaign,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_154942_800_x_800_pixel.jpg?itok=UhU8IJNl
Publicis launches global employee-first programme - ‘Work Your World’

Mumbai:  Publicis Group has announced ‘Work Your World,’ a global employee-first programme that will allow every employee of the company to work from any accessible country where the group is present, for up to six weeks a year, starting from January 2022.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required