Mumbai: Dentsu Aegis Network COO - Amnet programmatic experts, Salil Shanker has moved on, according to media reports. His last day at Amnet was Thursday, 3 August. Prior to his stint as COO, Shanker was vice president at Amnet.

He is said to be moving on to join Lemma in a leadership role. The New York-headquartered Lemma is a premier omnichannel Supply Side Platform (SSP) specialising in emerging formats. 

Shanker helped usher in the search engine marketing era in the Indian digital landscape, and has since become a driving force in performance and programmatic adtech. He was responsible for establishing and helping helm Amnet India- the programmatic arm for Dentsu Aegis network