Mumbai: Tata-owned Air India has very recently also onboarded KlugKlug, an India-based global influencer marketing led tech SaaS platform, for their influencer marketing outreach, this strategic partnership aims to leverage KlugKlug's expertise in identifying, engaging and importantly scaling the right influencers to enhance Air India's brand visibility and connect with its target audience globally.
As part of this collaboration, KlugKlug will support Air India's influencer outreach with its accurate and in-depth insights into influencers across India and the globe across 200 countries should Air India need to do so. KlugKlug's innovative platform solves the challenge of finding influencers with relevant audiences, enabling Air India to make informed decisions and achieve an additional 30-50% efficiency in their influencer marketing campaigns, by bringing millions of Influencers available for search across Instagram, YouTube and Tiktok.
Expressing his excitement about the partnership, KlugKlug CEO and co-founder Kalyan Kumar said, "KlugKlug is thrilled to partner with Air India in their influencer marketing endeavours. By employing a data-driven approach, we aim to provide Air India with a dynamic roster of influencers capable of authentically sharing the airline's captivating story with the world. Through KlugKlug's unrivaled insights and support, we are confident in our ability to propel Air India's brand visibility to new heights, connecting them with their target audience in a way that resonates deeply.”
KlugKlug's roadmap includes the development of AI-based tools to enhance the influencer marketing experience and provide data-driven insights to brands and marketers. The platform aims to create a comprehensive solution for managing campaigns, monitoring performance, and analyzing data, bridging the gap between influencers and brands. With plans to expand its services to new markets and social media platforms, KlugKlug is poised to meet the growing demand for influencer marketing solutions.
