MAM
Report on Shemaroo

Digital storytelling platform Terribly Tiny Tales (TTT) launches a brand-new property called ‘Streedom’ in partnership with OkCupid

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/14/Anuj-Gosalia.jpg?itok=Gssx9IbG

MUMBAI: From the 1st to the 15th of March, India's popular storytelling platform TTT (via its Instagram, Facebook and YouTube handles) will tell stories of women speaking up for themselves and their fellow women, as they take a stand against stereotypes, regressive remarks and other misdemeanors thrown at women - in a strong, savage and sassy voice that evokes thought, expression and participation from both men and women, country wide.

Streedom has been carefully crafted to celebrate women from all walks of life, so as to encourage them to move on from caring about what they ‘should do', to actually 'doing what they want to do.'

The campaign will culminate in a short film called Ved and Arya to be released on TTT’s YouTube channel. Starring popular TV actors - Nakuul Mehta and Sanaya Irani, the story will capture the challenges of finding love in today’s times, under the same context.

Terribly Tiny Tales has delivered various successful women centric campaigns in the past, the last being 'I am Mrs. Maisel' with Amazon Prime. With Streedom gaining momentum, the campaign has already garnered accolades from its peers and massive social media traction already.

Anuj Gosalia, Co-founder & CEO of Terribly Tiny Tales, mentions, “We are extremely excited to partner with OkCupid for Streedom. With over 63% women in our community of over 3 million followers, Streedom was a property waiting to happen. In addition, our short films are regarded as the best in the country - winning big awards like Clermont Ferrand, Filmfare and Jagran for our many films. OkCupid suits perfectly with our young and premium community of users. The dating app intuitively solves for many of the problems in modern relationships that our community associates with and is, therefore, an amazing partner to Streedom and its many stories.”

Sitara Menon, Marketing Manager, OkCupid India, said, “At OkCupid we believe that you are more than a stereotype or clutch of images. You deserve a serious relationship built on shared opinions, beliefs, and a celebration of each other’s oddities. Partnering with Terribly Tiny Tales on Streedom has been an opportunity to bring to light the stories of young Indian women in 2020 — their aspirations, desires, and struggles, both in love and in life.”

In a bid to capture the voice of the modern woman, the first edition of Streedom is a powerful IP that has already reached over 14 million people in the last 12 days and shows that women just have to be themselves to change the world.

For more information, visit – http://www.streedomstories.com

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620386880474.jpg?itok=5Us2h-0Q
Havas Group Indonesia appoints Sumit Kanungo as group strategy director

New Delhi: Havas Group Indonesia has appointed Sumit Kanungo as group strategy director, effective immediately.

MAM Media and Advertising Media Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620378373486.jpg?itok=DWZOf9Z7
L’Oréal elevates Asmita Dubey as group chief digital officer

NEW DELHI: Beauty brand L’Oréal has elevated Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who is moving on from the global cosmetics giant. Dubey was chief media officer for the group and chief digital officer for L’Oréal’s...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620378234398.jpg?itok=i--nKebY
Godrej & Boyce celebrates 124 years of ‘Making In India’

MUMBAI: Godrej & Boyce has marked the beginning of their 125th year of operations with the launch of #124YearsofMakingforIndia campaign to showcase how the company has been dedicated to building a better India ever since its foundation in 1897. The newly launched campaign aims to inspire...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620378085836.jpg?itok=YrMsSElg
Renault refreshes brand identity, unveils new logo

NEW DELHI: French carmaker Renault is taking the brand in a new direction. The company has adopted a Nouvelle Vague strategy targeting to maximise its number of electrified vehicles by 2030 in a bid to move towards sustainable development. The brand identity refresh comes with a new logo that is...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620375191927.jpg?itok=VynTECln
Gaana celebrates classical music with ‘Unwind with Taj’

Mumbai: Audio streaming app Gaana has unveiled ‘Unwind with Taj’ to bring alive the magic of Indian classical music among millennials.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/sushil_anantharaman.jpg?itok=K4lePDsc
Gozoop onboards Sushil Anantharaman as media director

MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director. With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/employees-profits.jpg?itok=1rs1jvvX
Covid relief: India Inc shows it cares, puts employees' wellbeing before profits

MUMBAI: As the second wave of Covid2019 batters the Indian subcontinent, there is little doubt that we are staring at a humanitarian disaster of humongous proportions. Even as the country struggles to cope with what is possibly a deadly new variant of the Coronavirus, organisations are going out of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620295666730.jpg?itok=F729QMEI
Publicis Media appoints Linu John as client lead for Hero MotoCorp unit

New Delhi : Publicis Media's bespoke unit has named Linu John as the client lead for the Hero MotoCorp unit. The platform caters to integrated media offerings, that includes media planning and buying, along with providing content, analytics, and programmatic solutions for Hero MotoCorp. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620290340335.jpg?itok=emMrNzuJ
Glad U Came wins PR mandate for RichFeel

MUMBAI: PR and Influencer marketing agency, Glad U Came has won the PR mandate for the skincare and haircare solutions network, RichFeel. The Mumbai-based agency will oversee RichFeel’s media and brand enhancement duties and develop effective communication strategies to increase their public...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required