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Rahul Bose's overpriced bananas feed creativity of brands on Twitter

MUMBAI: While the Chandigarh Police and Excise and Taxation department is looking into the “illegal and exorbitant charge of GST” by JW Marriott Hotels as they sold a pair of bananas at a whopping Rs 442.5 to bollywood actor Rahul Bose, the Twitter-verse is jumping on the marketing wagon to make...

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Zomato acquires Feeding India to work on food safety

MUMBAI: Restaurant search and discovery service provider Zomato has acquired Feeding India, a not-for-profit organisation that serves food to the underprivileged in the country. The latter will remain a non-profit entity while Zomato will fund the entire salaries of the team and some core...

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Who will be India’s next PM?

Many Indians across our diverse country of 720+ districts speaking over 120 major languages have participated in the world’s largest democratic elections.

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How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

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Zomato launches operations in 17 new Indian cities

Online restaurant guide Zomato has expanded its online ordering and food delivery services to 213 cities in India with the launch in 17 new cities.

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