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Guest Column: The greatest brands are the ones that take 'Onus' of customer experience

Customer experience is about brands demonstrating their commitment to prioritizing and anticipating the problems of the customers and taking the onus to provide a solution to the customers. One of the frequent problems that were most customers face while purchasing online is the whole complexity of...

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Harkirat Singh of Gath Productions wins #Zomatoloot

NEW DELHI: A little over a month ago, food-aggregator and delivery platform Zomato, in its ever-quirky way, had announced a unique competition for the people who were tired of seeing their unskippable ‘rich butter chicken’ and ‘creamy pasta’ ads on YouTube. Termed #Zomatoloot, the video creating...

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Brands leverage Rahul Tewatia moment

NEW DELHI: Over the years, IPL has given birth to several big stars who haven't just entertained the crowds but went ahead to become viral-sensation. The latest to be a part of that elite club is Rajasthan Royals' Rahul Tewatia who smashed five sixes in one over in a match against Kings XI Punjab...

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As Rasoda meme trends on social media, brands jump in to leverage the heat

NEW DELHI- For the past few days, Rupal Patel Datta aka Kokilaben from a TV serial Saath Nibhana Saathiya has been trending on social media. The show might have ended in 2017 but scenes from the show have kept the humour alive. It also features other actresses Rucha Hasabnis aka Rashi and Giaa...

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Zomato progresses a step ahead in inclusivity; announces menstrual leaves

NEW DELHI: "How many times have you had to send a message to your team saying "unwell today – taking the day off" and having to answer concerned questions about your health with a feeble "stomach upset / weakness" when you really wanted to say “on my period, terrible cramps – need a heating pad,...

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