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"Leaked WhatsApp chat" gives a sneak-peek into Zomato's birthday celebrations

MUMBAI: Known for its witty marketing campaigns, the food delivery app Zomato has once again sent social media into a tizzy, choosing an innovative way to give a sneak peek into the company's birthday month celebrations.

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Brands memed FRIENDS on the reunion

It would not be an exaggeration to say that it was the most looked-forward to, most-talked-about and the most nostalgia-generating event all of last week, on social media.

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Why restaurants are stepping away from Swiggy, Zomato with #OrderDirect campaign

MUMBAI: Food delivery continues to be the mainstay for the restaurant industry hit hard by the pandemic with lockdowns and restrictions in place. While this has come as a boon for the food aggregators and delivery apps, it has also taken away a significant portion of the restaurants’ earnings by...

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E-comms ramp up vaccination drive for frontline staff

E-commerce companies have launched a rampant vaccination drive for their frontline staffers and delivery partners who interface with consumers who worry about possible transmission of the newer and more virulent strains of Covid-19.

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Brands engage with consumers with WFH creatives

MUMBAI: The world around us has undergone a paradigm shift in the last year. The little joys that we took for granted – be it eating out at our favorite restaurant with family or catching a movie in the theatre over the weekend, or simply hanging out with friends after work - all activities have...

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