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Brand-building for longevity and future growth becomes major focus for top brands in Brand Top 75 Most Valuable Indian Brands ranking

MUMBAI:–India’s most valuable brands, many of which have built their businessesthrough disruption, are now looking to capitalise on their achievements and invest in strategies for long-termgrowthand stability.This is a key finding of the sixth BrandZ™ Top 75 Most Valuable Indian Brands ranking,...

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Zomato forays into online video space, to launch 18 original shows

The streaming war is not limited to media houses anymore. From e-commerce apps to online cab-ride services are also jumping on the band-wagon to keep consumers engaged. Now, food delivery app Zomato has announced its foray into web streaming with 18 original shows over the next three months.

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This Raksha Bandhan, celebrate the love for your siblings with 'The Gifting Carnival' powered by Qwikcilver

Raksha Bandhan, the celebration of sibling love has come a long way and so has the tradition of exchanging gifts on this auspicious occasion. Considered as an expression of love, joy and celebration, selecting a gift on Raksha Bandhan for the sibling can prove to be a difficult task.

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Now 500 cities in India can order from Zomato

MUMBAI: India’s most loved food delivery platform, Zomato is now serving users in 500 cities across India.  Expanding to four new cities every day over the last month, Zomato is rapidly penetrating its food delivery services to utilize the untapped potential in Tier 3-4 cities in India. Today,...

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Rahul Bose's overpriced bananas feed creativity of brands on Twitter

MUMBAI: While the Chandigarh Police and Excise and Taxation department is looking into the “illegal and exorbitant charge of GST” by JW Marriott Hotels as they sold a pair of bananas at a whopping Rs 442.5 to bollywood actor Rahul Bose, the Twitter-verse is jumping on the marketing wagon to make...

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