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Zee Classic refreshes in attempt to attract mass audiences

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL) has got into a hyper-refresh mood, revamping its channels, one after the other. First, it announced the relaunch of Zindagi, and now it’s the turn of Zee Classic.

Television TV Channels GECs
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Zee Classic promotes parallel cinema with 'India's Finest Films'

MUMBAI: Zee Classic boasts of an outstanding library of Indian cinematic classics and it has recently associated with National Film Development Corporation of India (NFDC). Starting July 16, every Saturday at 10 pm, Zee Classic will premiere 'India's Finest Films', a distinguished property...

Movies Hindi
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ZEEL's Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

MUMBAI: ZEEL has elevated Akash Chawla and Deepak Rajadhyaksha for key roles in Zee TV to drive the organizations goals.

Television TV Channels People
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Zee Classic wins Gold at PromaxBDA India

Zee Classic, which endeavours to revive nostalgia with its core brand proposition of ‘Woh Zamaana Kare Deewana’, won the Gold Award at Promax in the category of Best Out-Of-House Station Image Campaign. The campaign was about repositioning the channel’s brand promise –‘Woh Zamaana Kare Deewana’ -...

Television TV Channels Movie Channels
Zee Classic rolls out second phase of Classic Cut

MUMBIA: Zee Entertainment Enterprises Limited classic movies channel Zee Classic that has 300 exclusive titles from the 1940‘s to the 1970‘s will be rolling out the second phase of the ‘The Classic Cut‘ film festival that pays trib

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