Report on Hindi News Viewership


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YuppTV re-launches Zee channels in US

New Delhi: Streaming platform for South-Asian content, YuppTV has re-launched Zee Network channels in the US and Canada. YuppTV viewers will now be able to catch a wide mix of relatable fiction, high voltage non-fiction, marquee events, and blockbuster movies in Hindi & regional languages from...

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YuppTV bags digital broadcasting rights for IPL 2021

MUMBAI: In a noteworthy win for the South Asian content devoted OTT platform, YuppTV has acquired the digital broadcasting rights for Indian Premier League (IPL) 2021. With this, the online content provider will enable cricket fans in close to 100 countries to witness and enjoy all the live action...

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We’re rightly positioned to get back in the Indian market: YuppTV’s Uday Reddy

The year was 2006 and the word streaming hadn’t yet become synonymous to digital video. It was then that YuppTV started its journey in the online video ecosystem when over-the-top platforms were not a buzzword.

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Struggling telco operator BSNL strikes content deal with YuppTV

State owned telecom operator Bharat Sanchar Nigam Ltd (BSNL) and over-the-top (OTT) platform YuppTV have entered into a partnership. Under the signed memorandum of understanding (MoU), Yupp TV content will be made available to both BSNL mobile broadband and fixed line users.

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Tamil TV faces the challenge of attracting younger audiences

TV viewership is growing in the regional market and TV broadcasters do not fear the OTT threat. Instead, regional players are looking at attracting younger audiences to television. Tele-Wise Tamil 2019, which was organised by Indiatelevision.com on 6 August 2019, gave the industry a platform to...

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