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Brands align their festive calendar as IPL 14 resumes

The 14th edition of the Indian Premier League (IPL) 14 finally resumed on Sunday with Chennai Super Kings (CSK) beating Mumbai Indians (MI) in the first match. The cricket bonanza, which got suspended mid-way in May due to the second wave of Covid has returned to the United Arab Emirates (UAE) yet...

Television TV Channels Sports
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E-commerce dominates IPL 2021, followed by durables & auto industries: Report

Mumbai: E-commerce brands were the biggest spenders before and during the IPL, with Vivo and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament. This was followed by the durables & automobile industries, according to the 'Hi-Cricket' study...

MAM Marketing MAM
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Havas Media Group launches study to understand IPL's impact on brand health

Havas Sports and Entertainment, which functions under Havas Media Group, in association with YouGov has launched Hi-CRICKET, a proprietary study to understand the impact of the Indian Premier League (IPL) 2021 in influencing brand health metrics across categories.

MAM Marketing MAM
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After NTO implementation, Indians ditching TV for OTT: survey

MUMBAI: People are migrating to online media for content after Telecom Regulatory of India (TRAI) came up with the New Tariff Order (NTO), says a survey. According to a research done by YouGov, around half of Indian DTH subscribers (48 per cent) said the amount of time they spend watching original...

Regulators TRAI
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Indian viewers want government regulation for OTT platforms

Online content regulation has stirred a lot of controversies recently in the Indian over-the-top (OTT) ecosystem. While many experts and platforms are not in favour of censorship, a survey revealed that 57 per cent of Indians want government regulation for OTT platforms.

iWorld Over The Top Services