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A year where cricket rights value soared

Mumbai: 2022 was a year when cricket rights boards, notably the Board of Control for Cricket in India (BCCI) and the International Cricket Council (ICC), laughed all the way to the bank. That is because the value of their rights properties rose manifold compared to the previous rights deal. That...

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#Retrace2021: Influencer-led purchases played a big role in driving growth: SUGAR CEO Vineeta Singh

An established name in the Indian beauty & personal care market, SUGAR Cosmetics was among the early movers into the D2C (direct-to-consumer) space as a digital-first cosmetic brand.

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GUEST COLUMN: Social media will play critical role in building brand awareness in 2022

Mumbai: As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing will become more prevalent in 2022.

MAM Marketing MAM
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#Retrace2021: From Nykaa's Falguni Nayar to dentsu veteran Ashish Bhasin, who all made news in 2021?

Mumbai: The year that began with the slowdown of pandemic cases, and phased opening of businesses across the country, is ending with another Covid variant rearing its head. The new cases of Omicron are spreading faster, even as the industry struggles to hold on to its post-pandemic revival after...

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#Retrace2021: Same passion for global content in Tier 2 & 3 cities as in metros: Zeel’s Amit Shah

With a career spanning over two decades, Zee Entertainment cluster head – North, West, and premium channels Amit Shah has amassed experience in sales and marketing from two leading FMCG organisations – Dabur and Mondelez.

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