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#Retrace2021: The long road to recovery for the travel sector

'Tis the Season! To be jolly and ring in the holidays. Except that it is not. Just when it seemed like life was returning to normal, the spread of the omicron variant has once again put a question mark over the travel plans.

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#Retrace2021: The emergence of new advertiser categories in sports genre

As LIVE sports returned to Television in full swing in 2021, several new categories of advertisers also dived in to make the most of the opportunity to establish a connect with consumers. From e-pharma, gaming, cryptocurrency to several new-age brands flocked the TV space with a marketing blitz.

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#Retrace2021: 30-40 per cent of our investments will be in regional content: Manish Kalra

Outlining the vision for Zee4.0 at the company’s 39th AGM held prior to the Zeel-SPNI merger, CEO Punit Goenka had said that the roadmap for the next three years is going to be driven by digital.

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GUEST COLUMN: Top marketing trends brands may need to adopt in 2022

With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities, the way brands engage with their clients has irrevocably changed. Digital adoption has been the primary focus for marketers in 2021.

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#Retrace2021: Decoding BBC Studios' giant OTT leap in India with Sameer Gogate

Sameer Gogate has been leading BBC Studios’ production business in India as general manager since 2019. In the last two years, he has played an instrumental role in steering the internationally renowned brand to its deserved status in India.

Specials Year Enders

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