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'Tis the Season! To be jolly and ring in the holidays. Except that it is not. Just when it seemed like life was returning to normal, the spread of the omicron variant has once again put a question mark over the travel plans.
As LIVE sports returned to Television in full swing in 2021, several new categories of advertisers also dived in to make the most of the opportunity to establish a connect with consumers. From e-pharma, gaming, cryptocurrency to several new-age brands flocked the TV space with a marketing blitz.
Outlining the vision for Zee4.0 at the company’s 39th AGM held prior to the Zeel-SPNI merger, CEO Punit Goenka had said that the roadmap for the next three years is going to be driven by digital.
With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities, the way brands engage with their clients has irrevocably changed. Digital adoption has been the primary focus for marketers in 2021.
Sameer Gogate has been leading BBC Studios’ production business in India as general manager since 2019. In the last two years, he has played an instrumental role in steering the internationally renowned brand to its deserved status in India.
