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TV ads & apps: A-Pac mobile analytics growing fastest, connected TVs' adoption stimulating demand

MUMBAI: the global mobile analytics market will continue to witness pronounced growth over the forecast period on the backdrop of a slew of factors. Increasing demand for real-time analytics to deliver personalized ads and growing investment in digital advertising across mobile platforms is...

MAM Marketing MAM
Adspend: Twitter fastest growing, FB & Google control 20%

MUMBAI: Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global Media Owners. These two companies captured 64% of all the growth in global adspend between 2012 and 2016...

MAM Marketing MAM
NDTV's Shouneel Charles joins Times Network as SVP - digital

MUMBAI: Times is inducting senior executives one after the other. After Nikhil Gandhi, Times Network has strengthened its senior leadership team with the appointment of Shouneel Charles as its senior vice president – digital. Based out of Mumbai, he will report to Times Network MD & CEO M.K....

Television TV Channels People
Jaideep to lead Ignition's A-Pac expansion

MUMBAI: Ignition Creative – a leading, global integrated marketing agency headquartered in Los Angeles – has announced the development of its Asia Pacific operations, launching first in India and led by the newly appointed Ignition’s chairman APAC and Middle East Jaideep Singh.

MAM Media and Advertising AD Agencies
"We expect to grow with the OTT ecosystem in India" - Verizon Digital's Kyle Okamoto

The $132.1 billion US telecom giant Verizon Communications provides communications and entertainment services over mobile broadband and the US’ premiere all-fiber network, and delivers integrated business solutions to customers worldwide. More than that that it operates America’s most reliable...

iWorld Over The Top Services

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