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IPL: Sanjeev Goenka’s New rising wins bid for Pune team, Intex wins Rajkot

MUMBAI: The speculations are finally over. The Indian Premier League (IPL) will be an eight team affair in 2016 as the Board Control for Cricket in India (BCCI) auctioned the two new franchises, Pune and Rajkot. Sanjeev Goenka's New Rising won Pune franchisee while the Rajkot team is owned by the...

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Vivo furthers Indian localisation strategy with IPL; plans major marketing push

MUMBAI: With an aim to expand its Indian localisation strategy as well as furthering its interest and association in sporting events, Chinese multinational manufacturer of smartphones Vivo has set sight on the Indian market field in a big way.   As was reported earlier by, Vivo...

Television TV Channels Sports
Vivo dials into IPL's title sponsorship as Pepsi fizzles out; BCCI meeting underway

The title sponsorship is for a period of two years; the T&Cs will remain the same as with PepsiCo.

Television TV Channels Sports
Live Viacom18 takes engaged entertainment to an all-new-scale in India

Creates 13 IPs in less than two years and also brings to fore over 320 International and Indian artists to its live platforms.

MAM Marketing MAM
I am looking at large strategic partnerships, says Jaideep Singh

Viacom18 Integrated Network Solutions has entered into a strategic marketing and communication partnership with Chinese mobile handset brand Vivo.

MAM Marketing MAM

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