The average TVTs saw a growth of 25 per cent, while the TVRs saw 23 per cent growth as the tourney fetched 3.6 TVR this year as compared to 2.9 TVRs last year.
Snapdeal brand ambassador Aamir Khan led the celebrity chart on the basis of ad volumes, followed by Ajay Devgn and Indian cricket team captain MS Dhoni.
MSM, buoyed by IPL 2015’s progress so far, aspires it to be one of the biggest since inception.
