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GroupM Malaysia signs up for Kantar's TV measurement system

MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay TV viewers in Malaysia.  

MAM Media and Advertising Media Agencies
Zee’s Ali Zaidi sheds light on the English entertainment genre

MUMBAI: The English entertainment genre is passing through a wave of evolution with more entrants, digitization, home-grown content, with acquisition of rights of more international shows and has shaped effectively due to key factors such as literacy, change in lifestyle, etc. The entire genre,...

Television TV Channels English Entertainment
“Sports like Pro Kabaddi League will make India a sports nation:” Dr Subhash Chandra

According to the TAM Sports analysis, the sport has seen a 60 per cent growth in viewership as compared to the last season for the first 26 matches.

Television TV Channels Sports
Pro Kabaddi League season 2 garners 45% growth in viewership

The opening game on 18 July between defending champions Jaipur Pink Panthers and last year’s finalists U Mumba, rated 7.2 TVM.

Television TV Channels Sports
MIB bars BARC from releasing TV ratings data; TAM to continue process

The newly launched television audience measurement BARC has been asked to stop releasing ratings before the issues related to its registration is sorted.

Television TV Channels Viewership

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