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DDB Mudra Group creates a new rally cry for team KKR

MUMBAI: The Kolkata Knight Riders (KKR) is a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League (IPL). The team, defined by its ‘Korbo, lorbo, jeetbo’ (Play, Fight, Win) spirit has won the championship trophy twice. At the IPL 2018, the team has...

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Red Chillies taps into young audience for ‘Dilwale’ via Hotstar tie-up

MUMBAI: Red Chillies Entertainment’s Shah Rukh Khan - Kajol starrer Dilwale in association with Rohit Shetty Productions has drawn up a comprehensive plan to reach young digital audiences by inking a strategic marketing alliance with Star India’s over the top (OTT) platform Hotstar.

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IPL's brand value up by 4%; CSK replaces Mumbai as the most valuable: Brand Finance

MUMBAI: The Indian Premier League (IPL)‘s brand value has grown for the first time in four years to $3.03 billion, up from $2.92 billion last year a rise of four per cent. But it is still a far cry from $4.13 billion in 2010.

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A case for disruptive innovations

MUMBAI: Disruptive innovations like the Indian Premier League (IPL) can break through a cluttered market, several experts said.

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