MUMBAI: In an endeavor to bring the best of action content to its viewers, UTV Action presents the power packed blockbuster "Hanna" dubbed in Hindi for the first time on Indian television on Saturday, 30th June 2012 at 8.45pm as the Movie of the Month.

The movie is based on Hanna, a 16 year old girl, best described as the bright, inquisitive and a devoted daughter to her father. Uniquely, she has the strength, the stamina, and the smartness of a soldier; these come from being raised by her widowed father Erik, an ex-CIA man, in the wilds of North Finland. Erik has taught Hanna to hunt, put her through extreme self-defense workouts, and home-schooled her with only an encyclopedia and a book of fairy tales. Hanna has been living a life unlike any other teenager; her upbringing and training have been one and the same, all geared to making her the perfect assassin. But out in the world there is unfinished business for Hanna?s family, and it is with a combination of pride and apprehension that Erik realizes his daughter can no longer be held back. What will be Hanna?s fate? Will she turn out to be the perfect warrior and finish the unfinished?

Commenting on the movie of the month, Manasi Sapre, Director programming and acquisition, Movie Channels, UTV said, "Hanna is an impeccable blend of suspense and action which will be thoroughly enjoyed by our viewers. The audiences will be hooked by the strong performance of Saoirse Ronan, a young actress of seemingly limitless abilities and the action sequences brilliantly directed by Joe Wright."

MUMBAI: This Republic Day, UTV Action is all set to take action a notch higher with the legendary superhero Batman. Upholding its brand proposition of bringing the biggest action heroes and best Hollywood action content to viewers, UTV Action showcases the epic thriller ? The Dark Knight? on 26th January at 8.45pm.

Building up the thrill of the movie is an innovative trade activation which has branded stickers of the malicious Joker?s famed statement ? ?Why so serious?? ? pasted in washrooms across 11 agencies in Mumbai, Bangalore and Delhi. Viewers can also win interesting Dark Knight 3D posters by answering a simple question on the UTV Action FB page.

Speaking on the acclaimed movie, Manasi Sapre, Programming Head, UTV Action said, ?One of the most celebrated superhero films ? The Dark Knight - sees Christian Bale return to the role of Batman and Heath Ledger don the ghoulishly gleeful Joker which won him the well deserved Oscar. Director Christopher Nolan returns with a darker, more powerful and action packed plot in his latest Batman instalment. With extraordinary special effects and talented performances, Dark Knight is an action extravaganza sure to be enjoyed by action aficionados who can now watch the film for the first time in Hindi on Indian television.?

MUMBAI: Ushering in the festive season, the all new UTV Action is all set to give viewers a power packed experience.

In line with its new tagline ? Home Of The Warriors, UTV Action presents a special line up of blockbusters featuring iconic action heroes in Christmas Brave Hearts starting December 25 till January 1 at 8.45 pm.

Commenting on the festival, UTV Action Business Head Sameer Ganapathy said, ?The refreshed UTV Action takes pride in giving viewers access to the best of Hollywood action through a high energy line up of films. Christmas Brave Hearts is specially designed to bring the biggest action heroes to the viewers and will showcase several new titles for the first time on the channel which the viewers will surely enjoy.?

The high octane line up of films starts with the 2010 thriller The Tourist and includes gripping films like The Lord of the Rings: Return of the King, Terminator Salvation, Legion and many more. Christmas Brave Hearts will also feature new titles like Terminator 3: Rise of the Machines and Twilight which will be showcased for the very first time on the channel. Christmas Brave Hearts will be supported by an on air and outdoor campaign comprising of hoardings and ambient branding in multiplexes.

Mumbai: UTV Action, India?s number one Hollywood action channel is all set to kick off the festival with ?Diwali Action Daredevils?. The 20 day festival offers movie buffs a star studded treat of Hollywood?s biggest action blockbusters that await them every night at 8.45pm from 7th to 27th October only on UTV Action.

The power packed package starts with Kung Fu Hustle and includes gripping films like Salt, Angels and Demons, Resident evil ? Afterlife, Karate Kid, Hancock and many more. Adding to the celebrations Diwali Action Daredevils will also feature several new titles like V for Vendetta, The Other Guys, The Cell for the very first time on the channel. Diwali Action Daredevils will be supported by an on air and extensive outdoor campaign comprising of hoardings, bus panels, branded kiosks and ambient branding in multiplexes.

Speaking on this initiative, Arjun Sankalia, Director: International Music & Special Products said "International music has witnessed a huge surge in India and artists like Shakira, Pitbull, Beyonce have become extremely popular across age groups. Our association with Vodafone will provide music aficionados access to new international music and also win some exciting prizes."

Commenting on the festival, Sameer Ganapathy, Business Head, UTV Action said, "UTV Action has always taken the lead in giving viewers access to the best of Hollywood action content. Taking forward the brand proposition, Diwali Action Daredevils adds a punch to the festive fervour with a high energy line up of Hollywood blockbusters and several new titles being showcased for the first time on the channel."
 

MUMBAI : WLiving up to its path breaking reputation, UTV Action, the high octane channel adopts a unique innovation to promote its Movie of the Month ? ?Terminator Salvation?. Based on the concept of the sci-fi blockbuster, the channel created an exciting game that tests the racing skills of participants on a movie theme based racing track board. The activation started on 14th September and will go on till 16th September across media agencies in Mumbai, Bangalore and Delhi and will be carried out by Jagran Solutions.

The specially designed game tests the racing skills of players as they are made to tactically move a battery operated car through strategically placed red lights and creatures inspired from the movie. The catch in the game is surpassing these obstacles which will force the player to change his/her path and yet reach the finish line in record time. With each player facing a minimum of 3 obstacles, only those who manage to finish the race in the shortest time span will win the coveted Terminator Salvation title and goodies from UTV Action.

Speaking on the innovation, Sameer Ganapathy, Business Head, UTV Action said, ?This being the first time that Terminator Salvation will be shown in Hindi on Indian Television, we wanted people to experience the true essence of the film though a special on ground activation. The racing game has been designed keeping in mind the same and allows participants to enjoy in true Terminator style.?

?The idea was to create an engaging activity which would involve people and also give them a rationale of the film. Keeping this in mind we designed a racing track against the backdrop of Terminator Salvation and added elements from the film to capture the interest of the audience. It?s a unique game which has been created around the movie and is sure to receive a good response from media personnel,? says Pankaj Raj Kumar, National Head, Jagran Solutions.

MUMBAI: Ushering in the celebrations of Ganesh Chaturthi in Hyderabad, UTV Action Telugu has tied up with ?Pahelwan Ganesh? - the second largest Ganesh Pandal in the city. As the city gears up to celebrate the auspicious festival, the channel is set to splash the festive fervor amongst its viewers by joining hands with the 30 feet high ?Pahelwan Ganesh? at Begum Bazaar. UTV Action Telugu will be the sole sponsor at the pandal for the 11 day revelry.

Having launched recently, UTV Action Telugu takes forward its positioning as the ultimate action destination in AP by associating with the renowned ?Pahelwan Ganesh? that symbolizes power and strength - characteristics of a true Action hero. Magnifying the jubilation of the season, the association will see the entire pandal alongwith the Ganesh procession trolley being branded by the channel. This is not all! The channel will also have a special troupe perform the ?Lejhim? dance for its audience on the seventh and tenth day of the 11 day long festival.

Speaking on the association, Kunal Mukherjee, Marketing Head, UTV Action Telugu says, ?It gives us great pleasure to celebrate the Ganesh festival alongwith our viewers. Having tied up with the ?Pahelwan Ganesh? which is the second largest pandal in Hyderabad, we aim to connect with the entire city in a big way and actively participate in the celebrations.?

?We are very happy to be associated with UTV Action Telugu and offer a unique experience to the people who visit our pandal. Our pandal is amongst the oldest in the city and being the second largest we witness a huge number of devotees every year. This year the devotees can enjoy the added attraction of traditional Lejhim dances organized by UTV Action Telugu?, add Jai Shri Krishna Yadav mandal, the organizers of the pandal.