Dubai, UAE, 12 June 2013: Lufian, the global fashion retail brand, is participating at Dubai Summer Surprises (DSS 2013), in celebration of opening 3 stores in the UAE in just five months after the launch.

Lufian is one of 25 retail brands that entered the UAE market in 2012. Lufian now has three shops in Deira City Centre, Mirdif City Centre in Dubai and Al Wahda Mall in Abu Dhabi.

H2 Fashion, the sole representative of Lufian in the UAE and one of the leading regional fashion retail groups, said that the participation of Lufian in DSS 2013 is aimed at boosting the rapidly growing presence of the brand in the UAE market.

According to H2 Fashion, the GCC franchisee company, plans are in place to launch more stores in during the year.

Hany Abu Omar, Managing Director, H2 Fashion said: "Lufian is a significant entrant to the UAE market that made its debut through H2 Fashion in late 2012. The three stores currently in operation are attracting good footfall in Dubai and Abu Dhabi. We are in talks with major malls to open new stores. across the UAE."

Abu Omar emphasized the importance of festivals like DSS in boosting the retail industry. This was validated in a recent report released by CBRE, which shows that Dubai has retained its position as the second most important international retail destination globally, just behind London.

Lufian is offering sales discounts of 25 to 50 percent until the end of DSS on 7th July 2013.

H2 Fashion operates 17 shops in the UAE, with a target to reach 25 shops in the UAE and 45 in the GCC by 2014.

Distinguished by its casual elegance with touch of simplicity, Lufian specializes in offering a variety of men?s clothes and shoes. The brand targets customers aged between 25 and 45 years.

MUMBAI:According to the Effective Measure report, Tribal Fusion has continued its growth in UAE and KSA reaching more than 3 million unique browsers in UAE and 7 million unique browsers in KSA cross its network. Tribal Fusion, a global digital marketing company has witnessed steady expansion of its reach in ME Region with key growths coming in UAE and KSA markets as per Effective Measure latest findings for the Region.

On this occasion, Rajiv Singh, General Manager, Middle East Tribal Fusion said, ?One of the reasons we have been able to establish leadership in reach and grow our presence in the UAE market is on account of our innovative advertising solutions that have been increasingly supported by UAE advertisers and agencies . Our
publishing partners provide advertisers with targeted ad placements in a brand-safe environment, while our industry-leading technology platform optimizes campaigns in real time, helping them better engage with the desired audience.?

Deepali Thakur, Senior Business Director, Tribal Fusion adds ?Our Firefly Video? offering has also been adopted by top brands in UAE and Middle East as it allows them to utilize their best TV spots, target fine-grained audiences at scale. We combine the benefit of technology with innovation and now extend Firefly Tool Bar new ad unit delivering a unique position and adding new dimension to Firefly Ad unit buy for better ROI."

"It is fantastic to finalize a global deal with Tribal Fusion and start reporting their numbers on Effective Measure. In fact we can see on Effective Measure that Tribal Fusion had 3 million unique browsers
in September for UAE alone. This traffic over-indexes on females with a higher household income than the UAE average, highlighting some of the value they bring to the market" says Dinesh Arasaratnam, MENA Regional Director, Effective Measure.

Tribal Fusion has grown to a leading advertising network reaching 477 million monthly unique users worldwide and 61 million Unique browsers in MENA. The company was founded in 2001, is headquartered in USA; and is part of the Exponential? group, a technology-driven media services company that delivers innovative products and services for digital advertisers and publishers enabling them to reach their target audiences from around the globe. Tribal Fusion has offices in 29 cities across 20 countries, including the US, Canada, United Kingdom,
Spain, Germany, France, UAE, South Africa, India, Malaysia, Singapore, Thailand, Philippines, Indonesia and Australia.

Effective Measure (www.effectivemeasure.com) is an innovative Digital Audience Measurement and Research company with extensive global reach. As a pioneer of a groundbreaking Market Intelligence solution,
Effective Measure leads the industry with a realistic representation of the digital marketplace through its Digital Helix? methodology. Effective Measure provides best practice products and services to clients across the globe including South East Asia, Middle East North Africa and South Africa.

Tribal Fusion (www.tribalfusion.com) is a global online advertising provider that drives sales for the world?s top brands by helping them learn about, reach and engage their online audiences more effectively. We combine our global publisher network, advanced online ad technology and integrated audience data on a single platform to
deliver audience insights, targeting and creative solutions that transform the performance of online advertising campaigns.