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OLX partners with Lowe Lintas to expand its brand presence in India

MUMBAI: OLX.in, India‘s largest local online classifieds site has chosen Lowe Lintas as its creative partner to further build up on its brand communication and strengthen its position as the No.1 online classifieds site in India.

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ASCI takes pro-active initiatives; hires COO

MUMBAI: With the government and consumer bodies making noises about titillating and misleading TV ads, the Indian advertising industry is working on getting its act together.

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London Business School study questions efficacy of TV ads

Is advertising on television really a value for money proposition? Not if you go by the findings revealed in a recent study by the London Business School (LBS).

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