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Fyp ties up with film ‘83’ to reach out to Gen Z

Mumbai: Fyp, Neobank for teenagers has announced its association with the film ‘83’ for a cross-promotional deal. The film based on the historic 1983 World Cup win released in theatres on Friday. The brand has launched its TVC for the association online as well as on the OTT platforms with the sole...

MAM Marketing MAM
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‘Spider-Man: No Way Home’ leaps to box office success amid Omicron concerns

No one could be surprised that ‘Spider-Man: No Way Home’ would be one of this year’s box office biggest heroes but it’s spinning its way to becoming the best December domestic opening with $253 million, the best ever for Sony and the third best-ever among all films beating 2015’s ‘Star Wars: The...

Movies Hollywood
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Glimmers of hope for box office recovery

Los Angeles: The global box office is accelerating. Revenues in 2021 could hit 21.6 billion, according to a revised forecast from the research firm Gower Street Analytics. The estimate has been revised from a previous estimate of $20.2 billion with a potential additional upside that could see the...

Movies Hindi
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Cinema is not going to be an easy sell: Inox’s Anand Vishal on advertisers returning

After nearly 18 months of strict lockdowns and intermittent breathers, the opening of theatres in Maharashtra signals the much-awaited revival of the industry that was hit hardest among all entertainment media.

Movies Hindi
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Cinema halls, drama theatres to reopen in Maharashtra from 22 Oct

Mumbai: Maharashtra chief minister Uddhav Thackeray has announced that cinema halls and drama theatres in the state will be allowed to operate starting from 22 October. Theatres will have to adhere to the norms set by the government to prevent the spread of novel coronavirus. The state government...

Movies Hindi