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Gippi director Sonam Nair on her upcoming shows and challenges in the OTT industry

MUMBAI: Sonam Nair, director and writer best known for her work in Wake Up Sid, Gippi and The Trip in a fireside chat at the Content Hub 2020 spoke at length about directing digital and television series.

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Short video content ecosystem grew by 100x in last two years: TikTok's Nikhil Gandhi

Streaming services started democratising content creation a couple of years ago but TikTok has made easier for the mass also to express and create. Bytedance’s most popular app has taken young Indians by a storm along with boosting vertical video growth.

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Cinema content producers still discovering audience taste

The Indian movie industry is one of the richest in the world and its content has been gaining patrons worldwide. But producers still believe that the industry doesn’t have the pulse of audience preference.

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Sameer Nair on Applause Entertainment's shows, content creation and trends [Part 2]

This is the second part of’s conversation with Applause Entertainment CEO Sameer Nair. You can read the first part here.

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OTT platforms need more passion projects, experimental content, original voices

2018 saw various OTT players in India gain massive popularity. There are more than 30 sites serving hours and hours of original as well as syndicated content, in various languages, genres, and tastes.

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