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In pursuit of what in 2007?

The CAS word gets TAM India CEO LV Krishnan thinking about what this brave new world could mean for the likes of the airtime sales exec and media planner.

Specials Year Enders
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'Needed a new ratings currency'

She is one lady who doesn't hesitate in speaking her mind and believes in calling a spade a spade. In this article, penned for Indiantelevision.com, Lintas Media Group director Lynn de Souza strongly opines that with the fast-changing media landscape; either a new television ratings system needs to...

Specials Year Enders
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'Needed a new ratings currency'

She is one lady who doesn't hesitate in speaking her mind and believes in calling a spade a spade. In this article, penned for Indiantelevision.com, Lintas Media Group director c strongly opines that with the fast-changing media landscape; either a new television ratings system needs to be in place...

Specials Year Enders
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Atul Phadnis quits Tam; launches Media e2e

MUMBAI: Tam India vice president Atul Phadnis has put in his papers at the agency. He is launching a strategic media studies group called Media e2e that aims at understanding return on investment (ROI) in the media business, strategic media planning, media management and broadcast management. Media...

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Tam India to present three different papers at WAM 2005

Team Tam will be leaving for Montreal, Canada, today to represent the Indian media industry at the Worldwide Audience Measurement (WAM) Conference 2005.

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