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Content choice drives Indians’ subscription to multiple OTT platforms

OTT subscription fatigue is a myth in India for now. While subscribing to multiple OTT services, Indian subscribers rely on content as the driving force. There are three primary reasons for this - demand for more content options (42 per cent), satisfying the content needs for an entire family (42...

iWorld Over The Top Services
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Netflix, Amazon dominate SVoD share in EU

MUMBAI: Two giant powers in subscription-based video on demand (SVoD) market – Netflix and Amazon- accounted for almost 80 per cent of the SVoD subscriptions in the EU in 2017, a report from the European Audiovisual Observatory found. It also found that Netflix, Comcast and Liberty Global...

iWorld Over The Top Services
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One Take Media Co strikes strategic deal with iflix

Kid animation content creator and distributor One Take Media Co has done a deal with over the top (OTT) service iflix, Malaysia to launch a their premium kids animated movies and series on iflix platform.

MAM Marketing MAM
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SVoD subscribers to touch 743 mn globally by 2023

Subscription based video on demand (SVoD) is rising persistently and will draw a level with broadcast TV globally by 2023 in terms of viewing hours per day.

iWorld Video On Demand
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ALTBalaji direct subscriptions up by 60-70% over last quarter

Balaji Telefims’ digital venture ALTBalaji has been quickly growing its subscriber base and subscription revenue, further reinforcing the OTT sector’s belief that Indian consumers are more than ready to pay for engaging content. After three consecutive strong quarters on the digital front, the...

iWorld Over The Top Services

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