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SVoD-Pay TV combined households increasing

With the advent of subscription-based video-on-demand services (SVoD), Pay-TV households are declining globally. But numbers of SVoD only households along with SVoD-Pay-TV combined households are increasing, according to a report from Ampere Analysis.

Television TV Channels Viewership
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Publicis Capital bags the creative mandate of ZEE5 India

Carrying on with its winning momentum, Publicis Capital has bagged the creative mandate of ZEE5 India, India’s fastest growing OTT platform. The agency will manage the creative duties for the leading OTT brand across their AVOD, SVOD, Regional SVOD and Trade (B2B) verticals.

iWorld Over The Top Services
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Content choice drives Indians’ subscription to multiple OTT platforms

OTT subscription fatigue is a myth in India for now. While subscribing to multiple OTT services, Indian subscribers rely on content as the driving force. There are three primary reasons for this - demand for more content options (42 per cent), satisfying the content needs for an entire family (42...

iWorld Over The Top Services
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Netflix, Amazon dominate SVoD share in EU

MUMBAI: Two giant powers in subscription-based video on demand (SVoD) market – Netflix and Amazon- accounted for almost 80 per cent of the SVoD subscriptions in the EU in 2017, a report from the European Audiovisual Observatory found. It also found that Netflix, Comcast and Liberty Global...

iWorld Over The Top Services
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One Take Media Co strikes strategic deal with iflix

Kid animation content creator and distributor One Take Media Co has done a deal with over the top (OTT) service iflix, Malaysia to launch a their premium kids animated movies and series on iflix platform.

MAM Marketing MAM

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