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Scaler onboards Rahul Karthikeyan as the CMO

MUMBAI: Edtech startup Scaler on Wednesday announced key leadership appointments in its marketing and creative verticals. Rahul Karthikeyan was appointed as the chief marketing officer. Karthikeyan moves from upGrad where he was the head of marketing. Arnav Gupta has joined as product and strategy...

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OMD India bags communications mandate for Cuemath

New Delhi: OMD India has bagged the communications mandate to service the new-age edtech platform, Cuemath. The creative and marketing agency will drive Cuemath’s business by generating targeted campaigns based on audience data and making a positive impact on the potential customers’ brand recall.

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From the verge of closing shop, SUGAR Cosmetics delivers 49X returns to investor

MUMBAI: How many people know that the now cult-favourite beauty brand of Gen Z and millennials, SUGAR was once on the verge of shutting shop due to lack of funding? The direct-to-consumer SUGAR Cosmetics founded in 2015 by IIM Ahmedabad alumni Vineeta Singh and Kaushik Mukherjee is one of the...

MAM Marketing Brands
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Kewal Kapoor joins Fun2 app as consultant global advisor & creative strategist

New Delhi: Sports and entertainment video sharing platform Fun2 app has onboarded Kewal Kapoor as consultant global advisor & creative strategist. He brings with him industry insights, vast experience in creative strategy and brand development, and innovative experience to the business gained...

MAM Media and Advertising People
Guest Column: Start-up hacks: A cheat sheet for success

With the convergence of technology and media, we are witnessing tremendous activity in the start-up space.  From content to distribution to broadcast to affiliate opportunities, there is no dearth of new ideas and their backers.  Surprisingly not all of them are covering all their bases to crack...

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