Mumbai: STAR Pravah has achieved new heights in Wk 13?12 as the channel was crowned Maharashtra?s No 1 Channel beating its existing HGE and MGE competition with an impressive 240 GRPs. According to TAM; the channel beat its own record 234 GRPs in Wk 5?12 making it Maharashtra?s most viewed channel in the past week.

STAR Pravah offers its viewers the right mix of Marathi fiction and movie content including the recently launched fiction show Devyani and the World Television Premiere of National Award winning Best Film, Deool. STAR Pravah has been consistently growing over weeks and in a process of generating unique and fresh content for the audiences. STAR Pravah has assumed leadership in Maharashtra beating its MGE competitors and is now in a close leader amongst its HGE counterparts in Maharashtra. In Mumbai the channel has garnered a whopping 300 GRPs while it leads the Pune market with 373 GRPs.

Shrabani Deodhar, Head of Programming, STAR Pravah, says, ?STAR Pravah has always been inclined to delivering the best of variety entertainment to our audiences and offering some of the unique and never seen before concepts. We are immensely happy with the overwhelming response from our viewers.?

STAR Pravah boasts of path breaking shows like Pudhcha Paul, Swapnanchya Palikadle, Bhanda Saukhya Bhare that have been slot leaders at their respective time slots at 7.30 pm, 8 pm and 6.30 pm. In week 13?12, Pudhcha Paul (7.30 pm) and Swapnanchya Palikadle (8.00 pm) fetched the highest TVR across MGE with a 4.2 and 4 TVR respectively. STAR Pravah also ranks No 1 with a maximum of 114 GRPs in the weekday day time part cutting across its HGE and MGE competition. Continuing its legacy of premiering some of the best Marathi blockbusters, the channel will be soon airing National Award Winner Best Marathi Film Shala in the month of April exclusively for its viewers.

Commenting on this notable feat, Yogesh Manwani, VP Marketing, STAR Pravah says,? We are extremely happy with the support our viewers have shown towards us and the ratings are a proof of their appreciation of our efforts. We promise to continue to deliver a wide variety of entertainment that the viewers have never seen before."

Mumbai: STAR Pravah scaled a new high on the viewership charts as it touched the figure of 234 GRPs in Week 05?12 continuing its leadership in the Marathi GEC category. This is the highest ever GRP attained by Star Pravah. Star Pravah ranks no 1 in prime time GRPs amongst all Hindi and Marathi General Entertainment players with 139 GRPs.

STAR Pravah?s Pudhcha Paul (7.30 pm Mon- Sat) and Swapnanchya Palikadle fetch the highest TVR at their slots beating all Hindi and Marathi General Entertainment with a 4.1 and 4.2 TVR respectively. Star Pravah?s Bhandaa Saukhya Bhare (6.30) pm also rules the slot amongst all entertainment channels with an average of 2.8 TVR for the past 4 weeks.

The Channel that has been engaging in providing the best Marathi content across all genres ranks No 1 in Pune with 329 GRPs.

Shrabani Deodhar, Programming Head, STAR Pravah says,? At Star Pravah we have been constantly reinventing and innovating our content offering for our audiences and are happy with the response of the viewers.?

In addition to the fiction content, STAR Pravah has also been committed to premiering some of the biggest and the best Marathi blockbusters weeks within the theatrical release. 2 out of the top 5 rated movies of 2011; Fakt Ladh Mhana (4.5) and Moraya (4.1) across Hindi and Marathi GEC markets belong to the STAR Pravah bouquet.

Commenting on this landmark achievement, Yogesh Manwani, VP Marketing, says,? Our differentiated content offering coupled with our wide scale consumer engagement initiatives have helped us widen our reach and boost the brand affinity. It is our continuous endeavour to entertain and engage our viewers through our offerings.?

Mumbai: STAR Gold, the leader for the past 11 weeks is looking at ending the year on a high with the World TV Premiere of FORCE on 24th December at 9 PM. The channel will live up to its promise of screening the latest blockbusters with the screening of this successful action blockbuster.

The World TV premiere of ?Force? will be the latest addition to the list of successful premieres like Singham and Bodyguard which redefined and set new benchmarks in the Hindi Movie Genre. Since its refresh in September, Star GOLD has clearly stepped up the momentum for the channel and the category as a whole. The movie, starring two of Bollywood?s hottest actors John Abraham and Genelia D?Souza, is about an honest police officer who keeps duty above everything else to ?karo his dil ki?. The premiere on Star GOLD is a testimony to the channel?s commitment of being the first port of call for the latest and the best of Bollywood.

Hemal Jhaveri, General Manager, Star GOLD said, "It has been a great year for Star Gold and we continue to reinforce our commitment to showcase the biggest Bollywood blockbusters. The World TV premiere of Force is another step in this endeavor. The scheduling of movies and the inventory reduction has ensured that movie viewing on Star GOLD is an engaging and entertaining experience. We hope to continue this momentum in the New Year with a line-up of more Blockbuster Premieres on the channel."

?Force?, the high voltage action movie airs on Star Gold on 24th December at 9 p.m. It is a story of a no-nonsense narcotics officer, who ensures justice is served. Combining state-of-the-art fight sequences and thrills with a romantic narrative, ?Force? is a stylized thriller among the new wave of Indian action films.

The World TV premiere is being promoted across key cities through television, print, sms and digital platforms. In addition, Facebook users can win exclusive Force merchandise by answering a simple question on the Facebook page. A network roadblock will be witnessed across the channels Star Pravah, Star Jalsha, Star Utsav, Channel V and Star World.

MUMBAI: Take a journey into the parallel world where the known and the unbelievable coexist as STAR Pravah, Maharashtra?s favourite entertainment channel brings to you Anolkhi Disha, a thriller series of fascinating stories by noted writer Narayan Dharap. Anolkhi Disha marks the directorial debut of Mahesh Kothare on Television as he narrates some of the most unimaginable tales. The show premieres on December 9th, every Friday-Saturday from 9.30 - 10.30 pm.

Narayan Dharap, a celebrated thriller genre writer is loved by most Marathi readers. Like his books, the show Anokhi Disha will also focus on chronicles that are beyond the realm of reality. It talks about interplay between the unidentified and the expected. A must watch for all who love to uncover what is unheard of.

Commenting on this path breaking concept, Shrabani Deodhar, Head of Programming, STAR Pravah says, "Star Pravah always aims to give his audience something new and refreshing. We now bring to our viewers Anolkhi Disha which presents stories written by Narayan Dharap. I am positive that the show will captivate our audiences and transport them to the mystical world of the unknown"
Yogesh Manwani, VP Marketing, STAR Pravah says, "With Anolkhi Disha which is a thriller fiction, Star Pravah is now expanding its existing established genres. We are committed to serving the audiences content that which has never been explored on Marathi Television. Anolkhi Disha is a step towards achieving this goal."

Mahesh Kothare says." Anolkhi Disha is series of assorted stories by Narayan Dharap. It is a sincere attempt to give our viewers an idea about thriller fiction. This has not been attempted so far by anyone on Marathi television and I am glad we are the pioneers in the genre."

STAR Pravah, Maharashtra?s favourite Entertainment Channel has been growing from strength to strength ever since its inception in 2008. The channel touched the magical mark of 214 GRPs in Week 46 and has been delivering successful shows like Pudhcha Paul, Swapnanchya palikadle, Don Kinaare?Doghi Aapan and many more. The World Television Premiere of Moraya had recorded a TVR of 4.2, making it the highest viewed movie across all channels.