MUMBAI: This World Heart Day, Saffolalife, an initiative from Saffola, is bringing together the largest media houses to further the cause of preventive heart care in India. For the first time in the history of Indian television, Saffola has united the favorite stars of competitors STAR Plus, Colors & Zee TV in a brand new TVC that urges everyone to find your heart?s age through the Saffolalife ?Heart Age Finder? Tool & celebrate their heart?s birthday. In addition, with another pioneering initiative, Saffolalife and Times of India are gifting readers in Mumbai, Delhi, Bangalore a free copy of The Times of India as a gift for their heart. This special gift has a delightful and novel way of actually experiencing a birthday celebration and watching print come wonderfully alive on one?s mobile phone!

With the launch of the new TVC, Saffolalife is taking your heart?s birthday celebrations to the silver screen. Bringing together our favorite Pratigya & Krishna, Priyanka & Shaili Bhabhi, Anandi & Simar and many more, the TVC raises awareness about the fact that even though we celebrate the birthday of our favorite stars, we often forget the one who is the most important: one?s own heart. These stars from the rival channels STAR Plus, Colors & Zee TV have united with Saffolalife on a common platform for a common concern: to highlight the importance of preventive heart care in a light & heart-warming manner that people want to engage with.

Saffolalife and The Times of India are gifting readers in Mumbai, Delhi and Bangalore a unique gift this World Heart Day: a free copy of The Times of India for their heart! Every page of this special birthday gift is an invaluable present. As you go through the paper, you discover birthday gifts in the form of different ways to take care of your heart. What?s delightful is the fact that the birthday celebration comes alive on the front page! All you have to do is log on to toisurprise.com on your phone, hold your phone screen on the placeholder of the birthday party ad on the TOI front page, and watch the celebration come alive before finding out your heart?s age on the Heart Age Finder!

As India?s young population faces the highest risk of Cardio-vascular diseases (CVDs), Saffolalife continues to work on its mission to bring down the incidence of CVDs across India. This World Heart Day, these two path-breaking initiatives by Saffolalife have united the media fraternity on the serious cause of heart health. With the aim to raise tremendous awareness on the importance of preventive heart care, Saffolalife is conveying a serious message in a manner that people will embrace and engage with.

MUMBAI: Riding high on the success of its family car Ritz, Maruti Suzuki is all set to invade the TV sets by bringing an all new reality show Ritz?Jeele ye pal. The reality show goes on air from Sept 10, 2011. Ritz Jeele ye pal has been specially designed in association with LIN TV, a division of Lintas Media Group to connect and engage with its customers.

Talking about the uniqueness of Ritz ?JLYP, Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India says, ?The Ritz has a special place in Maruti Suzuki portfolio. Pegged for young families, the Ritz has gradually strengthened its position with the Indian buyers and their families. We are confident this programme will help us engage with the young families even better. Ritz Jeele ye pal is a perfect platform where a family can sit together and enjoy the goodness of Ritz while being engaged with the adventure and action.?

Ritz Jeele Ye Pal show will see teams of 6 celebrities and their mates embark on a fun filled and exciting journey with their constant companion - Ritz.

Programme details

Ritz Jeele ye pal will be telecast on Star Plus over 6 weekends, Saturdays and Sundays at 7:30pm starting on Sept 10, 2011.
The 6 teams comprise of a television celebrity paired with a team mate selected from a country wide audition. The show which will span across 12 power packed episodes, encompassing emotion, drama and happiness will bring out a fitting articulation of the brand Ritz?s promise ?Live the Moment?.
The contestants will traverse the journey of Ritz Jeele ye pal filled with both tough and easy challenges.
The celebrity contestants include Kinshuk Mahajan, Annupriya Kapoor, Karan Wahi, Rati Pandey, Gaurav Khanna and Pavitra Puniya.
The celebrity winner will receive the grand prize of living their dream vacation and the teammate wins a brand new Maruti Suzuki Ritz.

Adventure unplugged

The reality show will capture the thrilling and action packed journey of each contestant on the drive on the Ritz. The program structure is aimed to bring out each moment that the contestants experience during the course of the show, making each moment worth remembering and living it to the fullest. Each challenge faced by the contestants creates situations which integrate the Ritz and emphasize, features of the car that highlight the harmony of style and substance.

Maruti Suzuki Ritz, the center point of the show?s journey, emphasizes its ?Live the Moment? brand proposition at every step of the competition. The ?Live the Moment? theme is about consumers who are uninhibited and enthusiastic. They know that the Ritz is spirited and will take them where they want to go and additionally be a fun ride.

Cox and Kings is the prize sponsor and Dainik Bhaskar, Radio City and Filmi Box are media partners on the program.