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Indian diaspora remains sustainable audience for OTTs

MUMBAI: With the Indian diaspora spread out all over the world, media enterprises have found them to be a worthy group to target. Over-the-top (OTT) players, especially, are finding the diaspora audience a rewarding pursuit. Some platforms use Bollywood to grab their attention while others are...

iWorld Over The Top Services
The shape of Indian OTT universe circa 2021 according to Rethink Tech Research

MUMBAI: This should put OTT players on alert and gladden the hearts of linear TV distribution and programming executives. The latest numbers about how India’s video guzzlers are going to consume VoD services by the UK-based industry tracker Rethink Technology Research reveal that India will have...

iWorld Over The Top Services
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How Digital India will foster VoD growth: Spuul Global CEO

MUMBAI: India is a market with enormous potential for digital services, and it is expected to continue to grow with a very rapid speed and much higher than many other markets in the world, as far as data traffic is concerned. In fact, some estimates suggest while the rest of the world will grow 10-...

iWorld Video On Demand
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OTT/VOD disrupted traditional 'appointment viewing' in India: Spuul's Subin Subaiah

The global OTT video market is poised for nearly exponential growth, a report by Digital TV Research states. It forecasts that global revenues will climb to US$ 65 billion by 2021 covering 100 countries. By 2020, AVOD’s revenues of US$ 15.4 billion are expected to surpass SVOD revenues of US$ 14.6...

iWorld Over The Top Services
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Amazon Prime to explore sports genre & catch-up TV

MUMBAI: Prime subscribers in India are in for a treat. Nearly a year after preparations, American e-commerce giant has finally launched its Prime Video service in India. At an introductory price of Rs 499 a year (Rs 42\month) and a month's free trial as reported by Indiantelevision earlier, Amazon...

iWorld Video On Demand

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