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Zee Group expands across South India; launches four regional news channels

Mumbai: Expanding its footprint across South India, Zee Group on Tuesday announced the launch of four digital news channels - Zee Tamil News, Zee Kannada News, Zee Malayalam News and Zee Telugu News to cater to the tech-savvy young viewers in the southern market.

Television TV Channels GECs
PhonePe launches hyper-local campaign in South India

Mumbai: While there is a PhonePe Insurance campaign for Hindi-speaking markets, talking to South India meant starting with a fresh slate for the online insurance brand. After a multi-agency pitch, 82.5 Communications won the creative mandate to extend PhonePe’s ‘Tension Chhodo, Insurance Lo’ ...

MAM Marketing MAM
Believe buys out Think Music to boost South India position

Mumbai: Digital music company Believe has acquired Think Music, a South India-based music label. With this acquisition, the company wants to further strengthen its position in South India. “The acquisition will help Think Music accelerate the growth and monetisation of its whole catalogue by...

Television TV Channels Music and Youth
McDonald’s India introduces special meal dedicated to actor Rashmika Mandanna

Mumbai: McDonald’s India (South and West) has launched a special meal - ‘The Rashmika Meal,’ in collaboration with South actor Rashmika Mandanna to delight her fans. According to a statement, this meal includes all of Rashmika’s favorites – McSpicy Fried Chicken, McSpicy Chicken Burger, Piri Piri...

MAM Media and Advertising Ad Campaigns
Zee5 onboards Lloyd Xavier as marketing director, South

Mumbai: Video streaming service ZEE5 has brought on board Lloyd Xavier as marketing director for the South region, as per his updated LinkedIn profile. Xavier's appointment comes at a time when the OTT platform is focused on its growth and expansion strategy in the southern markets. Starting his...

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