MUMBAI, May 2013: With a few weeks left to start the new school year parents and kids across the country are preparing for it and Disney is here to help them. Disney India introduces it?s all new ?back to school? range to ensure that the year ahead will be full of fervor, color and zing with their favorite Disney and Marvel characters. Disney is the world?s biggest family entertainment company powered by the biggest brands in storytelling: Disney, Marvel, Pixar and more.

Kids and families can add loads of fun and frolic to the new school year with the fantastic range of backpacks, lunch boxes, water bottles, stationery and much more ? all in preparation for the perfect start to the year. The 2013 trendy ?Back to School? collection features an array of bright and stylish yet durable and essential merchandise for children aged 4 to 14 years.

This specially designed range features popular Disney characters such as Mickey Mouse, Minnie Mouse, Princesses, Winnie the Pooh, Cars and the Nemo team and some of the most popular Marvel Super Heroes including Spider-Man, Iron Man and The Avengers sure to make school going fun for kids.

The new range will be available across all the leading outlets including Lifestyle, Landmark, Big Bazaar, Staples, Easy Day, Crossword, HyperCITY, StarBazaar and reliance outlets and also online on flipkart.com and babyoye.com. The range is available from INR 49 to INR 1899.

This year, to help the underprivileged kids to stock-up their school supplies, Disney India is teaming up with Landmark for a ?Back to School Drive?. Throughout summer, kids and families are invited to bring their old school bags and get redemption vouchers in exchange. At the end of the drive, the school bags will be donated to one of the NGO?s that Disney Citizenship (CSR) team works with.

So let your kids be different and draw inspiration from these exciting back to school products as they kick-start their new academic year!