Mumbai: Rajesh Khanna, the legend of Indian film industry, who ruled the hearts of millions in 1960s and 70s with his blockbuster hit movies, style and acting, passed away in Mumbai. We at Global Advertisers have paid tribute to the first superstar of golden era by displaying our heartily emotions on large size canvass.

Nicknamed ?Kaka? by his adoring fans, shot the first stardom in 1969for his excellent performance in ?Aradhana? opposite Sharmila Tagore. The charm of his persona is well described by the strong affection he had received from his fans. The Rajesh Khanna haircut and Guru Kurta are still so popular.

At the sad demise, Sanjeev Gupta, MD, Global Advertisers said that ?It?s a great loss for the Indian Film fraternity. He will always remain alive in our hearts. On behalf of the Global family, we have
dedicated our hoarding in his honour.?

Mumbai: July 13,2012: Kimaya, the first Indian fashion house, has initiated a sales promotion campaign with Global Advertisers. The campaign targets the HNI segment customer, and has the two-point objective of increasing footfalls and spread awareness about Kimaya‘s monsoon sale, across Mumbai. The message is being communicated through Global‘s large size hoardings that have been effectively communicating Kimaya‘s glamorous offerings to their consumers 24X7.

Commenting on the campaign, Sanjeev Gupta, the Managing Director, Global Advertisers, has said, ?The impact of the campaign has matched our expectations. We have executed the Kimaya sale campaign quiet effectively. Our research team spend some time choosing hoardings that will help Kimaya generate sustained footfalls over the sale period. We were helped in our efforts by the glamorous creatives on the hoardings that further enhanced our reach and helped us connect with the target consumer. We are looking forward to a great turnaround at the stores.?

For the last 17 years, Global has delivered quality and innovative outdoor solutions, to clients across India. Adopting an unconventional focus on OOH with a presence in a variety of areas, including hoardings, railways, bus, and neon displays, Global works closely with its clients to find fresh ways to facilitate better returns on ad spend for its clients.

Mumbai: Rascals, a comedy film starring Ajay Devgan and Sanjay Dutt is setting the promotional activities on a high note. Rascals revolve around the story of two young chaps who take potshots at each other in amusing and surprising setups. Trying to pull other?s pants down with hilarious gimmicks.

Ajay and Sanju baba?s Jodi is once again hitting the screen with non-stop laughter movie! The film has engaged Global Advertisers for the outdoor publicity across Mumbai.

India?s leading outdoor agency for film publicity, armed with strategic hoardings, has done the unbelievable. Keeping Rascals top of the mind against tough competition from other Box-office releases.

The 10-day Rascals outdoor campaign has splashed almost stop-n-watch displays across key crowded spots from Juhu to Borivali, Sion & Thane. The well-targeted outdoor campaign for the movie Rascal ? is turning heads, slowing traffic and catching mass attention every single minute.

Global Advertisers, MD- Sanjeev Gupta," Navratri has begun and people are in holiday mood. We have captured all the prominent spots to arouse the interest & curiosity of the audience and lead them to theatres and multiplexes. And that?s precisely happening, the initial box office figures will certainly show that in first day collection."

The prevailing favourable marketing activity such as PR, events, social media, online marketing for Rascals has gained enough mileage across the city. The grand release is scheduled for 6th October.