Mumbai: India?s integrated outdoor advertising solution providing agency, Global Advertisers has launched wide range of schemes in this summer for emerging industries such as healthcare, apparel and hotels. The scheme aims at such brands which have limited budget for branding & marketing this season. Under the scheme, these brands can avail 360 degree visibility via our Rotational Plans, Barter Plans, Cross Branding opportunities at cutting-edge prices. In an attempt to provide discernible presence in the market, Global?s new schemes are affordable and transparent for new entrants.

Recently, Global has executed successful brand awareness campaign of Seven Hills Hospital, Dr. Batra?s Clinic, Richfeel, Titan Eye, Pramanik, Kimaya, Grand Hometel Hotel and many more. Some of the brands are first time advertisers on OOH media, but they have realized the power of outdoor advertising in generating sales and creating brand?s image in the mind of target customers.

Sanjeev Gupta, MD, Global Advertisers said ?Global has been providing great level of exposure to FMCG, Telecom and other prominent brands in metros, Tier II & Tier III cities. But with our new scheme, we expect to engage new industries/sectors with us. Our campaigns are highly innovative and strategically positioned which help new players to create a niche for themselves. Our teams at Global assist them with trendy options to fetch the largest share of their market.?

MUMBAI: Mumbai: October 29, 2012: Mumbai?s one of the finest real-estate developers, Rare Townships Pvt. Ltd, engages Global Advertisers for the outdoor promotions of their new residential complex-RisingCity, located at Ghatkopar, Mumbai.

Global Advertisers laid down prominent areas, media tools and innovative ideas to execute the campaign at a larger scale? Global delivered the best and the beautiful outdoor coverage for RisingCity by providing highly visible hoardings at major traffic junctions, flyovers and markets.

The objective of the campaign was to spread the message of their new residential project across Mumbai before festival season. Winning over the challenges, the team at Global chalked out ?A? category HOARDINGS, at Premium Locations, Large Size and Wide Angel Billboards to convey the message to customers, Business Houses, Brokers and B2B Entrepreneurs of Real-Estate.

Global worked out a plan in shortest span of time. Meeting the deadlines; Global executed the largest and widest OOH campaign of the season. Proper Lighting, Accurate Mounting and Effective Innovation made the campaign unique in its class.

Sanjeev Gupta, MD, Global Advertisers says, we are delighted to be associated with Rare Townships Pvt. Ltd. He also said ?I believe, leadership cannot be taught. It can only be learned. Therefore, our flexible approach and disciplined conception, planning and execution of RisingCity project campaign have set us apart from the clutter of advertisers!?

Mumbai: Global Advertisers, the premier agency of outdoor advertising is once again chosen to execute social awareness campaign. In association with Ogaan Cancer Foundation, Global has supported the cause by providing its premier hoardings across Mumbai.

As per the reports, one in 22 women in India is likely to suffer from breast cancer; In fact, one woman is diagnosed with the disease every 6.5 minutes! The rise is being documented mainly in the metros, but it can be safely said that many cases in rural areas go unnoticed.

Therefore, early detection is the best prevention possible, and so, every men & women should not only be aware, but take action immediately.

Global Advertisers has always been very aggressive for such social initiatives, large size hoardings at prominent locations are effectively communicating the message to the masses.

In addition, the entire team of Global has come forward to support the cause by participating in ?Wear Pink to Wok? initiative of Ogaan.

Managing Director of Global Advertisers, Sanjeev Gupta said ?We are delighted to be associated with Ogaan Cancer Foundation for such a noble cause, once again. We have ensured that our hoardings communicate the message to large number of viewers. We will always be there to support Ogaan in their future initiatives.?

Mumbai: Outdoor advertising is emerging as a hot favourite of real estate players in the Mumbai market once again. Global Advertisers, India?s premier outdoor agency in its class, is witnessing an impressive growth in the demand for outdoor inventories from developers this festive season.

Such campaigns are rebranding, sale as well as brand awareness initiatives.

Global recently executed a rebranding campaign for Rajesh builders (now known as Rajesh Life Spaces) and also helped create a larger-than-life brand image for the new properties of the Lodha Group, the Wadhwa Group and Hubtown ( formerly known as Ackruti City). These campaigns were planned, strategised and executed by Global?s business and luxury segment team.

Sanjeev Gupta, Managing Director, Global Advertisers, says he is glad that the real estate sector was finally making a strong comeback. "Our team has given 360 degree brand visibility across Mumbai to our clients. Large size hoardings, transit media, street furniture have been the favorites of our real estate clients who trust our team?s extensive media research and planning backup. Despite the widespread challenges dogging the economy, the OOH industry is showing excellent growth this year. For us, much of this happy story is being scripted by our real estate clients whose long association with us is a proof our commitment to innovative thinking, flexible approach and disciplined conception, planning and execution of campaigns handled by us.?

Mumbai: Global Advertisers has been roped in for the outdoor promotion of Raj Kundra and Sanjay Dutt?s Super Fight League (SFL). The property, which was launched in 2011, is India?s first professionally organized Mixed Martial Arts (MMA) fighting league.

The 360 degree promotional for SFL includes social networking sites, direct mailers to more than 1 lakh clients and several PR-driven activities. Global?s strategically positioned hoardings will deliver SFL?s brand promise to its target audience comprising young men between 18 and 35 years.

MMA is the fastest growing sport in the world and is a multibillion dollar industry in the West. It is with a view to tap the potential of the sport in India that SFL plans to organise seven widely-publicized MMA events in 2012.

SFL will marry the idea of sport to superlative entertainment and will include performances by international performers, DJs along with ?fight nights? to draw fans to the mega sports event. On August 5, the SFL will air the reality show ?SFL Challengers? on Neo Prime at 9 PM (Sat & Sun) and Zoom at 10 PM (Sat & Sun)

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers, said, ?We would like to thank Raj Kundra and Sanjay Dutt for their faith in our ability to communicate the exciting possibilities of SFL to its target audience. We have successfully generated interest for the SFL through a judicious selection of our best hoardings along with a mix-media plan designed with SFL in mind. Sports-related entertainment continues to gain momentum in India. Our strategy for SFL is designed to tap this interest among youngsters and sports enthusiasts to attract eyeballs for our client.?

Mumbai: From the house of Shakti Samanta, the director and producer of Rajesh Khanna?s first three hits ?Aradhana?, ?Kati Patang? and ?Amar Prem?, rolls out his company Shakti Film?s latest film ?Yeh Jo Mohabbat Hai?. The movie, which releases on August 3 worldwide, also happens to be the acting debut of Samanta?s grandson Aditya who plays the lead.

The film is a dramatic love story that Aditya hopes will open up Bollywood?s golden gates for him like his grandfather?s ?Aradhana? did for the first Bollywood superstar Rajesh Khannna. The film?s star cast includes Rati Agnihotri, Mohnish Bahl, Nazia Hussain, Karishma and Farida Jalal. The trailer of the movie has already hit small screens (TV), online and print.

For the film?s outdoor promotion, Global Advertisers has designed a promotional campaign in and around Mumbai that includes some of its best hoardings. Global, the leader in outdoor film promotion and publicity, owns the most prestigious hoarding sites in Mumbai. Global?s media strategies include hoardings, transit media like bus, railway and airports, and value added services online that include promotions through facebook, twitter and blogs. In addition, Global also dispatches SMSes and direct mailers to its 10 Lakh HNI clients updating them of the latest updates.

Speaking on Global?s role in the promotions, Sanjeev Gupta, MD, Global Advertisers, said ?We still remember the classic movies directed by Shakti ji. His incredible work propelled Rajesh Khanna to stardom and made him the star he eventually became. We are delighted to be associated with the cast and crew of ?Yeh Jo Mohabbat Hai?. We wish them the very best and hope that the movie is a terrific success at the box-office.?