Sachin Tendulkar

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IDBI Federal Life Insurance uses sports to drive financial and physical fitness messaging

Sports is a passionate binding force that brings millions of people together and so forms a crucial pillar of the marketing spends of brands. Sporting events tend to catch a large number of eyeballs. In India, sports-marketing has been quite a trend since decades now. In fact, it saw a 12 per cent...

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Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

This Sunday will witness the 18,000 runners joining cricketing legend, Sachin Tendulkar in the #KeepMoving push-up challenge at the IDBI Federal Life Insurance New Delhi Marathon 2019, to be held at the Jawaharlal Nehru Stadium.

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IDBI Federal Life launches #KeepMoving movement

IDBI Federal Life Insurance, one of India’s leading private life insurance companies, together with its brand ambassador, Sachin Tendulkar, has announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India.

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DBS Bank is #SparkingTheFuture for kids in Mumbra

To mark the Children’s Day celebration in India, DBS Bank launched a unique campaign, #SparkingTheFuture, featuring cricket legend Sachin Tendulkar, to give the kids an opportunity to play to their hearts' content.

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Apollo Tyres ropes in Sachin Tendulkar - Signs a five-year association with the sports icon

Apollo Tyres, the leading tyre maker, which has been going the distance with its sponsorship of the top English Premier League brand, Manchester United, over the last five years, has now roped in Sachin Tendulkar, one of the greatest cricketing icons of the world, as its brand ambassador for a...

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