Rohit Kapoor

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Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
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Alpenliebe bring family closer in new campaign

Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’.

MAM Media and Advertising Ad Campaigns
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Center Fruit launches campaign with new tagline

Perfetti Van Melle India’s leading gum brand, Center Fruit, has launched a new campaign that asks consumers to make their mood Ting Tong.

MAM Media and Advertising Ad Campaigns
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Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
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Kids' candy segment: Communication sees a shift

MUMBAI: The lure of candies and chocolates for kids has been a trait that confectionery makers never failed at. With the 1990s bringing jellies and fruit chews to Indian kids, technology has enabled for the acceptance of a wider range of sweetmeats today and would even coax their parents to spend a...

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