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Star India launches MI Vs CSK IPL opening game campaign

MUMBAI: With just two days for the gripping cricketing action-entertainment of the much anticipated VIVO IPL 2018 to begin, Star India has unveiled yet another feisty campaign; this time, it’s the ‘Best vs Best’. The narrative stokes passion of the fans around the high-octane action promised...

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Star India roars with IPL's second national campaign

Following the recent launch of the Best vs Best VIVO Indian Premier League (IPL) anthem that crossed over 15 million views across social media platforms, Star India has launched the second phase of its campaign with a pertinent question.

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BCCI sweetens the pot for bidders of India rights

MUMBAI: In a move that seems to be aimed at luring big spenders from the broadcasting industry, Board of Control for Cricket in India (BCCI) CEO Rahul Johri, at an event in Mumbai, announced that a detailed calendar of the Indian cricket team’s touring programme from 2019 to 2023 would be made...

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India set to roar in unision with the launch of the VIVO IPL 11 #BESTvsBEST Anthem

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star India have collaborated to co-create the campaign this year. It puts the spotlight on ‘Best vs Best’, that is, the best in global cricketing prowess competing...

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'The future of Indian cricket is shining bright'

Former India cricket captain Sourav Ganguly said that the transformation of the Indian cricket team began with players having confidence in their own abilities. “We were a bunch of talents but we did not know how to win Test cricket. That culture needed to change. India always had great batsmen,...

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