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India's Olympic feat puts spotlight on 'moment marketing' violations by brands

MUMBAI: India recorded its finest performance at the 2020 Tokyo Olympics catapulting several talented sportspersons on the world-stage. As the country revelled in their stunning achievements, the brands also did not lag behind, and made the most of the moment, launching a series of social media...

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India leads the spot in highest engagement on Facebook during Tokyo Olympics

Mumbai: Scripting its best-ever Olympic performance, India won seven medals – one gold, two silver, and four bronze – at Tokyo 2020. If there were, however, a ‘loudest country engaging in Olympic-related banter on Facebook’ category, ranked by the number of people talking about it, the country...

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Godrej Consumer Products' Subha Sreenivasan Iyer on her love for badminton and PBL

Badminton, today, is the world’s second most popular sport. And some 150 years after the game was invented in India, the humble shuttlecock sport has once again dazzled one and all in the country of its origin.

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Why the Premier Badminton League looks promising

MUMBAI: There was a time not so long ago when India was just a one-trick pony as far as sport is concerned. And we all know what that game is: cricket. Recently a clutch of new sports have been getting a shot in the arm: kabaddi, soccer, basketball and of course badminton.

Television TV Channels Sports
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Gatorade India appoints Hima Das as brand ambassador

Gatorade India today announced that it has signed on champion athlete Hima Das as its brand ambassador. She joins athletes PV Sindhu and Neeraj Chopra as the brand’s ambassador in India.

MAM Media and Advertising People