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Godrej Consumer Products' Subha Sreenivasan Iyer on her love for badminton and PBL

Badminton, today, is the world’s second most popular sport. And some 150 years after the game was invented in India, the humble shuttlecock sport has once again dazzled one and all in the country of its origin.

MAM Marketing MAM
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Why the Premier Badminton League looks promising

MUMBAI: There was a time not so long ago when India was just a one-trick pony as far as sport is concerned. And we all know what that game is: cricket. Recently a clutch of new sports have been getting a shot in the arm: kabaddi, soccer, basketball and of course badminton.

Television TV Channels Sports
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Gatorade India appoints Hima Das as brand ambassador

Gatorade India today announced that it has signed on champion athlete Hima Das as its brand ambassador. She joins athletes PV Sindhu and Neeraj Chopra as the brand’s ambassador in India.

MAM Media and Advertising People
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Yonex renews sponsorship deal with BAI for Rs 100 cr

MUMBAI: The country’s growing craze for sports is also witnessing a phenomenal interest in a sport like badminton. The Badminton Association of India (BAI) has created history by becoming the first National Sports Federation for an Olympic discipline to enter into a Rs 100 crore sponsorship deal by...

Television TV Channels Sports
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Average time spent on TV skyrockets

The idiot box is still alive! Despite all the talk of television taking a back seat to online consumption platforms, the average time spent (ATS) per viewer was at an all-time high in the penultimate week of the year. According to week 51 of Broadcast Audience Research Council India (BARC), people...

Television TV Channels Viewership

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