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Average time spent on TV skyrockets

The idiot box is still alive! Despite all the talk of television taking a back seat to online consumption platforms, the average time spent (ATS) per viewer was at an all-time high in the penultimate week of the year. According to week 51 of Broadcast Audience Research Council India (BARC), people...

Television TV Channels Viewership
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PBL S3 to launch with Saina vs Sindhu match

MUMBAI: The Vodafone Premier Badminton League (PBL) season 3 is just around the corner featuring top Indian and international badminton talent in the world, including eight Olympic Medal Winners.

Television TV Channels Sports
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Milestone Dentsu charges up new Panasonic TVC

MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic...

MAM Media and Advertising Ad Campaigns
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Air India, Jet and Indigo’s oops moment!

Oops! Don’t jump the gun! That must be the lesson that state-owned airline Air India must have learned following the recent slugfest it got involved in on Twitter a couple of days ago. Air India – normally known to be sedate and a quiet operator - had fired a salvo at rival private carrier Indigo...

MAM Marketing Brands
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Star's five marketing strategies that helped sports grow in 2016

"Business has only two functions: marketing and innovation," is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of Being and more such thought-provoking novels.

Specials Year Enders

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