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Milestone Dentsu charges up new Panasonic TVC

MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic...

MAM Media and Advertising Ad Campaigns
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Air India, Jet and Indigo’s oops moment!

Oops! Don’t jump the gun! That must be the lesson that state-owned airline Air India must have learned following the recent slugfest it got involved in on Twitter a couple of days ago. Air India – normally known to be sedate and a quiet operator - had fired a salvo at rival private carrier Indigo...

MAM Marketing Brands
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Star's five marketing strategies that helped sports grow in 2016

"Business has only two functions: marketing and innovation," is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of Being and more such thought-provoking novels.

Specials Year Enders
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Sindhu face of Kite '17 festival

MUMBAI: Kite flying is a favourite amusement in many countries and India too. Usually, Kites fly with strings. However, in the Kite 2017, Telangana State’s 2nd International Kite Festival, which will be held from 12 - 17 January in Hyderabad, is going to introduce 'Remote controlled kites' which...

MAM Marketing Brands
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Spectator-friendly PBL III offers game's highest prize across globe; to air on Star Sports 1, 3 & HD

MUMBAI: The Premier Badminton League Season III is back. The league has got eight Olympians fighting for the title and the format has been made crisper and more exciting to suit the viewers.

Television TV Channels Sports

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