The idiot box is still alive! Despite all the talk of television taking a back seat to online consumption platforms, the average time spent (ATS) per viewer was at an all-time high in the penultimate week of the year. According to week 51 of Broadcast Audience Research Council India (BARC), people...
MUMBAI: The Vodafone Premier Badminton League (PBL) season 3 is just around the corner featuring top Indian and international badminton talent in the world, including eight Olympic Medal Winners.
MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic...
Oops! Don’t jump the gun! That must be the lesson that state-owned airline Air India must have learned following the recent slugfest it got involved in on Twitter a couple of days ago. Air India – normally known to be sedate and a quiet operator - had fired a salvo at rival private carrier Indigo...
"Business has only two functions: marketing and innovation," is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of Being and more such thought-provoking novels.
