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PUMA unveils new AC Milan away kits

The globally famous sportswear brand PUMA has taken over from its rival brand Adidas in the role of European football club AC Milan's kit manufacturer after 20 long years. The kits were unveiled on 9 July.

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Study reveals that 1/3rd of India hasn’t done any physical activity even once in the last 1 year

India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market research agency Kantar IMRB to understand the current state of physical activity and sports adoption in the country. The study also assesses the barriers to playing sport regularly. Additionally...

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Virat Kohli launches One8 brand for athleisure wear

MUMBAI: Cricketer Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear in collaboration with PUMA, which will provide design, product, retail and communication channels for the brand. The launch of his brand is backed by the movement Come Out and Play, which aims to bring...

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PUMA goes gully centric in new music video

MUMBAI: Sportswear brand PUMA has launched its new music video pioneering the largest movement in street culture in the country. Titled ‘Suede Gully’, this is the first time a global brand has launched a multi-lingual music video in India, giving this channel for consumer engagement a fresh spin.

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Kohli is Puma's face, for Rs 110 crore

The global sportswear brand has announced the signing of Indian cricket captain and sports icon Virat Kohli as their global brand ambassador. Virat, who is among the best ever Indian cricketers, joins the the brand’s growing portfolio of world renowned athletes. The partnership between Virat and...

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