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TCH 2022: How to drive the next wave of growth in the digital audio ecosystem

The Indian audio and music landscape has undergone a paradigm shift in the past few years. On-demand audio content and podcasts are transforming people’s listening habits, just as on-demand video has changed how viewers watch television.

iWorld Over The Top Services
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Brands betting big on IVM Podcast, share Amit Doshi and Kavita Rajwade

Mumbai: Fueled up by the pandemic and unprecedented lockdown, the audio industry has grown massively over the past two years. According to a listener survey by IVM Podcasts, around 96 per cent tuned in via their phones and saw more women than ever listening to podcasts. 80 per cent of listeners...

MAM Marketing Brands
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Turn up the volume! Podcast marketing becomes brands' new favorite

Covid-19 disruptions and months-long lockdowns hampered the marketing industry for the last two years. While some mediums became irrelevant during the pandemic, others witnessed enormous growth.

MAM Marketing Brands
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Zee5 partners with Garnier and Wavemaker for ‘Garnier Men BroCast’

Mumbai: Zee5 has entered a partnership with Garnier and Wavemaker to exclusively stream "Garnier Men BroCast," a celebrity podcast on male grooming conceptualised in partnership with Schbang. The brand has roped John Abraham and Tiger Shroff for the first episode of the podcast to initiate...

iWorld Over The Top Services
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GUEST COLUMN: What marketers will need to learn about voice and audio

New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”. In a world of digitization and technological advancements, there are certainly no bounds to evolution in any industry. And, the content space is one such area that has seen a major...

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