MUMBAI: Plan B to partner Nova IVI in advertising world class ART (Assisted Reproductive Technology) facilities across the country.

Plan B, the Bengaluru based Branding and Communication specialist, adds another client to its roster with Nova IVI, after winning a multi agency pitch.

Nova IVI is a joint venture between Nova Medical Centers, India?s leading short-stay surgery group and IVI Spain. IVI Spain is the world leader in reproductive medicine with 22 clinics spread across Europe and South America.

Nova IVI is currently a chain of 6 clinics spread across the country ? which will increase to 30 over the next two years.

Anirudha Mukhedhar, the Founder & CEO of Plan B tells us that, "The Nova IVI campaign will showcase their world-class pedigree and expertise while educating couples on ART." Plan B says its key focus would be to create communication that will nurture an open & trusting relationship between the TG and Nova IVI and foster nurturing relationships unlike those seen in the health care industry.

Plan B will handle TV, print, radio, outdoor & in clinic communication and has created the launch campaign for Nova IVI that will position them as the most trusted and respected name in ART.

The other clients handled by Plan B include MTR Foods, Megamart, Manipal Media network (part of the Manipal Group) and Jubilant Industries. In addition to advertising, Plan B specialises in Brand identity, Packaging, Private Label and Internal branding. Plan B‘s sister concern, Restore Solutions, is one of the leading retail design firms in the country.