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How television set the stage for growth of digital platform brands in 2020

For decades, television has remained a leading destination for brands looking to consolidate their growth in the market. Then came the digital and it opened floodgates to several other innovative avenues.

Television TV Channels Sports
Epic On partners with PhonePe to offer 25% off on subscriptions

MUMBAI: Premium OTT platform Epic On has partnered with PhonePe to offer its subscription at a 25 per cent discount to PhonePe’s over 250 million users. PhonePe users can now get a six-month subscription to Epic On’s diverse mix of multiform content across genres and formats for just Rs 299 and an...

iWorld Over The Top Services
PhonePe’s Kunal Dubey joins Vedantu

NEW DELHI: Kunal Dubey has joined Vedantu as head of marketing. He was previously working with PhonePe as head of business marketing and media planning, a brief stint of under six months. He had joined the cashless payments app in June 2020. Prior to that, Dubey was with Dentsu India Slingshot as...

MAM Marketing MAM
Fastest scale-up in insurance distribution: PhonePe sells 5 lakh policies in just 5 months

PhonePe, India’s leading digital payments platform, today announced that it has sold over 5 lakh insurance policies on its platform during the period April - August 2020. This makes PhonePe the fastest-growing insure-tech distributor in India within just 9 months of the Insurance category going...

iWorld Over The Top Services
How Samsung helped Flipkart find its missing ‘F’

Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets were like ‘rom’, ‘itness’, ‘irst’, ‘inds’, and others. Ideally, these words are not part of the English language but if we prefix the...

MAM Marketing MAM

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