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For creative agencies, Vivo IPL is India's SuperBowl

For 11 years now, the Vivo Indian Premier League (IPL) has entertained the country as no other sporting event has. Not just the cricketers on the pitch but brands, marketers and advertisers have gradually upped their game to keep viewers engaged during the sporting extravaganza.

Television TV Channels Sports
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Peter England is the official ‘Style Partner’ for Chennai Super Kings

Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. once again announces its partnership with Chennai Super Kings (CSK), the two-time champions of the prestigious Indian Premier League Trophy (IPL).

Television TV Channels Sports
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Peter England aims at being relevant to youth

MUMBAI: Peter England is desirous of strengthening its appeal among the newer generation of users while retaining the same core principles on which the legacy of the clothing brand has been built. Its latest campaign marks a big shift in tonality/brand conversation distinct from earlier messaging.

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