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Parle's bid to overthrow Britannia's Nutrichoice

The digestive cookies range in India is dominated by Britannia Nutrichoice range of biscuits. The market is huge and every brand now sees opportunity in the segment due to increased awareness and healthy eating choices of the consumers.  

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Parle 20-20 tickles a funny bone to reward positive thinking

Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20.

MAM Media and Advertising Ad Campaigns
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Parle mandates Taproot Dentsu to change communication for Milano

MUMBAI: Parle is ensuring that the growing frenzy behind wellness items does not dim the interest of people in its classic biscuit Milano. It appointed Taproot Dentsu to pick up pace for the brand and enable it to reclaim lost ground.

MAM Media and Advertising Ad Campaigns
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Parle launches campaign for new Milano range

MUMBAI: India’s leading biscuits and confectionery manufacturer, Parle Products, which unveiled its premium division ‘Platina’ a year ago, has now taken a step further to strengthen the range’s position in the market.

MAM Media and Advertising Ad Campaigns
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Parle Products eyes China for next phase of growth

MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part of the Parle Products family that has been in existence since 1929, founded by the Chauhan family in Vile Parle, Mumbai. Until a few years ago, as you crossed...

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