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Le Eco's Atul Jain: It’s not just marketing, it's creating an entire ecosystem

MUMBAI:  A late entrant in the market, Chinese smartphone and screen manufacturer LeEco, previously called LeTv, has already created waves with its aggressive approach for the Indian market, and has given existing players like Xiaomi and Samsung a run for their money. Industry insiders unanimously...

MAM Marketing Brands
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Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India. The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is...

MAM Media and Advertising Ad Campaigns
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Posterscope partners Cheil India for Samsung's Gear S2

MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

MAM Media and Advertising Out Of Home
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Mullen Lintas bags Bajaj Avenger's creative duties

MUMBAI: Bajaj Auto has appointed Mullen Lintas as the creative agency for its Bajaj Avenger range of bikes.  Mullen Lintas has been given the mandate for integrated campaigns for Bajaj Avenger and would collaborate with group company LinTeractive, to create a seamless brand experience across the...

MAM Media and Advertising Account
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Straddling the extremes of broadcasting & pointcasting: The coming of age of OOH

It is indeed no more a conjecture that digital is on a growth path and despite it blooming to a large extent in 2015, it has a long way to go!  Nevertheless, in the process of its bloom, digital media has pushed media-fragmentation to a new limit of ‘singlecasting,’ arguably completing media...

MAM Marketing MAM

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