Omnicom Media Group


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Omnicom Media Group named SAP Global Media AOR

NEW DELHI:  Omnicom Media Group (OMG), the media services division of Omnicom Group Inc, has been named media agency network-of-record for global software corporation SAP SE to support SAP Marketing’s global paid media planning and buying activities. The decision follows an extensive review in...

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Regional GECs on an upward growth trajectory

In the last four to five years, the regional television market witnessed a significant growth in viewership. Even the ad spend in the regional market has grown by 20 to 25 per cent in 2019 with more and more brands aiming to reach specific audiences.

Television TV Channels Viewership
A blessing in disguise for broadcasters

The Coronavirus pandemic and the consequent decision to suspend shoots from 19-31 March have proved to be a blessing in disguise for broadcasters. With major shut down of malls, theatres, schools, colleges etc., people are restricting themselves within the narrow confines of their homes, spending...

Television TV Channels Viewership
Kids content should not be excessively kiddy

Kids animation content should be more inclusive to make a bigger impact, insisted a panel, speaking on “Creating an Impact for Kids Audience”, at the recently concluded KAM Summit by The panellists noted that content created for kids should not be ‘so kiddy’ that it doesn’t...

Television TV Channels Kids
ŠKODA in association with Bloomberg|Quint and PHD Media launches 'Pursuits'

Bloomberg|Quint India has announced its association with ŠKODA and PHD Media to produce Pursuits, a series highlighting journeys of individuals with remarkable achievements across various sectors. The 10-episode series will be launched on 10 January and augmented on multiple digital platforms.

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