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Tam to increase TV panel from 4,800 to 10,300

MUMBAI: In response to the latest NRS 2005 (National Readership Survey) findings that showed an increase in the television and satellite universe numbers, Tam Media Research is gearing up to increase its existing TV panel from 4,800 to 10,300. The agency also has plans of starting an Elite Panel,...

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'DNA' gears up for a price war

NEW DELHI / MUMBAI: Daily News and Analysis (DNA), an English newspaper promoted by the Essel Group-Dainik Bhaskar 50:50 joint venture, is targeting a late July-early August debut in the Mumbai market that has started steaming up with high-profile launches. According to a senior executive of the...

Television TV Channels News Broadcasting
NRSC forms new technical body; schemes NRS 2004

MUMBAI: A meeting of the National Readership Studies Council (NRSC) held on 24 September in Mumbai has elected The Times of India Group president Pradeep Guha as the chairman. Guha succeeds Krishan Premnarayen of the Mumbai-based Prem Associates Advertising and Marketing.

Television TV Channels News Broadcasting
Delhi C&S reach higher among SEC D,E

MUMBAI: NRS 2003 figures for the capital follow the national trend. Radio in Delhi shows the most significant growth in penetration followed by cable and satellite. Radio reach has increased by nine per cent, while that of cable and satellite (C&S) has gone up by five per cent.

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TV penetration growth flat, cinema negative, radio & print positive: NRS 2003

MUMBAI: The long-awaited and much-discussed National Readership Survey 2003 has hardly rung in cheer this Yuletide season for media.    At an all-India level, media reach according to NRS 03 has registered no significant change over NRS 2002. Instead, penetration of cinema has slipped by three...

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